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Endpoint: René Lezard



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created on: 16/01/2023
by: bob (8669)
 
 

Brand properties

General info :
René Lezard was a German fashion label used initially by René Lezard Mode GmbH, a company founded in 1978 by Thomas Schaefer (born March 1952).
It made clothes for men and women. Neither high fashion nor cheap mass-market, René Lezard made quality outfits and separates for High Street shops throughout Germany in what's known as the "gold" range - a bit less than designer but above bridge collections.
The clothes had a very practical, Northern European look and feel: thick, warm, heavy-duty office, leisure, and outdoor wear, distinctively German or middle European. The accent was on tailoring, not cut; fabrics were expensive but not flashy. The look was smart-somber.

René Lezard also had a French division, named René Lezard Fashion Group SARL and René Lezard Mode SARL, both located in the Rue du Faubourg Saint-Honoré in Paris.
The latter was founded in 1989 and was dissolved in 1998.

There was also a US division, named René Lezard Fashion Group, Inc. established in 1991. The women's apparel was sold in many Saks and Bergdorf Goodman locations. New York's SoHo district was treated to the company's first American store in September 1997.
The New York based company was dissolved in 2004.

The UK division, René Lezard Fashion Group Ltd., was established in 1991 and dissolved in 2003.

In 2002 the German company had a turnover of around 85 million euros and employed 460 people.

In 2017, the company René Lezard Mode GmbH filed for bankruptcy for the first time. The business operations of René Lezard Mode GmbH were transferred to a new stock corporation, René Lezard Mode AG. 70% of the newly issued shares were transferred to the bondholders of René Lezard Mode GmbH, 30% to various private investors, who at the same time acquired René Lezard's premises in Schwarzach.

At the beginning of November 2019, it was announced that the company René Lezard Mode AG would finally cease operations in January 2020 after renewed insolvency. No new investor could be found for several months. All remaining employees were made redundant, and the branches were closed by the end of January 2020 after a sale.
Relations :
Founded by [1978] : Thomas Schaefer
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Brand name used by [1991 - 2003] : René Lezard Fashion Group Ltd.
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Brand name used by : René Lezard Fashion Group SARL
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Brand name used by [1991 - 2004] : René Lezard Fashion Group, Inc.
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Brand name used by [2017 - 2020] : René Lezard Mode AG
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Brand name used by [1978 - 2017] : René Lezard Mode GmbH
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Brand name used by [1989 - 1998] : René Lezard Mode SARL
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Item number : 54462

Submitted by : bob (8669)
on : 16/01/2023
Refined by : bob (8669)
Last updated on: 16/01/2023