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| General info : | | Rose Singer (née Raza Win in Czestochowa, Poland, on January 27, 1893 - died ca. 1943, Auschwitz-Birkenau, Poland) was the founder of the French fashion label Rosevienne.
Raza emigrated with her family to France as a teenager sometime between 1907 and 1912, where she started going by the French translation of her name 'Rose'. She was one of approximately 35,000 Eastern European Jews who immigrated to Paris in the decades leading up to World War I.
It was there that Rose met and fell in love with Jacques Nouhim Singer, a tailor and fellow Jewish émigré of Poland, and the two married on April 16, 1912. Rose and Jacques were able to become naturalized citizens of France in 1924.
In 1923, Jacques began a private dressmaking establishment named the Maison Rose. When her husband became ill Rose began to take on the task of design for the Maison Rose while Jacques managed matters of business. While the Maison Rose continued to operate for the next six years, as evidenced by classified ads it placed for seamstresses and models, the house's work did not receive attention in the fashion press.
In the wake of a slow 1932 with no publicity dedicated specifically to the Maison Rose, the Singers relaunched the business in the fall of 1933 as a couture house called Rosevienne, compounding a French translation (Rose Vienne) of Rose's maiden name, Rose Wein. The Singers relocated the business from the rue Richer to the fashionable rue Cambon, near the Place Vendôme.
The first Rosevienne collection was a small selection of fall/winter day dresses and evening gowns shown in August of 1933. On October 4, 1933, the house held an official inaugural showing for the French press at their rue Cambon salon, hosted by Rose Singer's famous friend from Deauville, Harry Pilcer. The collection was reported on in all the major newspapers of Paris, which highlighted the impressive variety of notable Parisian personalities in attendance. The press reported the collection being predominantly in black with various clever trims; these words echoed through reviews year after year, confirming the house's hold on charming iterations of the eternal form of the little black dress.
At the same time, Rosevienne was gaining popularity outside of Europe. By fall of 1934, Rosevienne originals or reproductions were available at Bloomingdales and Russeks, both department stores in New York, and at New York import salons like Gerald G. Freeman and Ellerbe Woods. Licensed copies were sold in London at Barkers of Kensington and at Swan & Edgar, which advertised a copy of a Rosevienne gold and green floral brocade evening gown for 10 guineas, or approximately $740 in today's dollars. Skillful seamstresses could make their own Rosevienne dress at home for a fraction of the cost with designs licensed and sold as patterns by McCalls, available everywhere from Pennsylvania to New Zealand.
It presented the perfume "Rose Noire" in 1937.
On January 10, 1942, the head of the CGQJ and notorious anti-Semite, Xavier Vallat, published a list of Jewish-owned or directed companies that had been forced to hand over ownership and control to an approved non-Jewish administrator in the Journal Officiel. The Singers were forced to relinquish the house of Rosevienne.
The Singers' children, Suzanne and Maurice, managed to escape France.
Rose and Jacques were arrested in Nice and taken to Drancy on October 16, 1943. Surviving documents include just three Jacques Singers deported from Drancy over the course of the war. Of these, we find our last record of Rose and Jacques listed on convoy 62, from Drancy to Auschwitz-Birkenau in Poland, on November 20, 1943. The convoy arrived at Auschwitz three days later in the early morning of November 23, 1943. Of its 1200 passengers, only twenty-nine people survived.
Rose and Jacques were unfortunately not amongst them.
Paris was liberated by the Free French Army and American forces on August 25, 1944.
Rosevienne was noted to be open again in some capacity by that September.
Jacqueline Vienne, Rose's sister who had worked with her at Rosevienne since its beginnings, left Paris in early 1945 to open a couture house in London under her own name. On March 6, 1945, Maurice was designated the provisional delegate of Rosevienne by the Parisian civil court, which allowed him the rights to formally reopen the business and to use the Rosevienne name.
In 1946 foreign tourists were beginning to visit France again, and they became the biggest market for couture while exports remained limited. Lucie Noel of the New York Herald Tribune highlighted Rosevienne as a smaller Parisian house with outstanding workmanship and tailoring whose medium-priced couture would appeal to tourists.
The fall/winter collection of 1946 was the last collection presented by the house of Rosevienne. We can only assume that the lack of export sales, high local inflation, and the introduction of wage increases and expensive fees for couture customers were factors in the closure of the house.
While American exports and licensing remained tenuous in 1947, licensed copies of Rosevienne designs from the previous year appeared in the then functioning export markets of Brazil and Australia a few last times over the course the year, before gradually disappearing altogether.
By 1949, Rosevienne had been purchased by a rainwear firm called Daly, which continued to use the name Daly-Rosevienne to advertise in export markets and to visiting Americans for the next decade.
Both Maurice and Suzanne worked in fashion after their time at Rosevienne, with Maurice creating a menswear accessory boutique in Paris and Suzanne working at Elle magazine. | |
| Source : | | https://hprints.com/en/search/Rosevienne-Couture/ (hprints.com/en/search/Rosevienne-Couture/) | |
| Source : | | https://institutionalrepository.fitnyc.edu/item/8304 (institutionalrepository.fitnyc.edu/item/8304) | |
| Source : | | Vogue Paris - Décembre 1937 (www.allzthings.com/ShowCollectoritem.aspx?thingnumber=55575) | |
| Relations : | | Married to : Jacques Nouhim Singer1912 - ca. 1943 (their death) | |
| Relations : | | Mother of : Maurice Singer | |
| Relations : | | Founder of : Rosevienne | |
| Relations : | | Mother of : Suzanne Singer | |
| Copied Wikipedia parts under license : | | | |
| Copied Wikipedia parts under license : | | | |
| Relations : | Founder of : Rosevienne | Founder of : Rosevienne1933 | |
| Copied Wikipedia parts under license : | | | |
| General info : | Rose Singer (née Raza Win in Czestochowa, Poland, on January 27, 1893 - died ca. 1943, Auschwitz-Birkenau, Poland) was the founder of the French fashion label Rosevienne.
Raza emigrated with her family to France as a teenager sometime between 1907 and 1912, where she started going by the French translation of her name 'Rose'. She was one of approximately 35,000 Eastern European Jews who immigrated to Paris in the decades leading up to World War I.
It was there that Rose met and fell in love with Jacques Nouhim Singer, a tailor and fellow Jewish émigré of Poland, and the two married on April 16, 1912. Rose and Jacques were able to become naturalized citizens of France in 1924.
In 1923, Jacques began a private dressmaking establishment named the Maison Rose. When her husband became ill Rose began to take on the task of design for the Maison Rose while Jacques managed matters of business. While the Maison Rose continued to operate for the next six years, as evidenced by classified ads it placed for seamstresses and models, the house's work did not receive attention in the fashion press.
In the wake of a slow 1932 with no publicity dedicated specifically to the Maison Rose, the Singers relaunched the business in the fall of 1933 as a couture house called Rosevienne, compounding a French translation (Rose Vienne) of Rose's maiden name, Rose Wein. The Singers relocated the business from the rue Richer to the fashionable rue Cambon, near the Place Vendôme.
The first Rosevienne collection was a small selection of fall/winter day dresses and evening gowns shown in August of 1933. On October 4, 1933, the house held an official inaugural showing for the French press at their rue Cambon salon, hosted by Rose Singer's famous friend from Deauville, Harry Pilcer. The collection was reported on in all the major newspapers of Paris, which highlighted the impressive variety of notable Parisian personalities in attendance. The press reported the collection being predominantly in black with various clever trims; these words echoed through reviews year after year, confirming the house's hold on charming iterations of the eternal form of the little black dress.
At the same time, Rosevienne was gaining popularity outside of Europe. By fall of 1934, Rosevienne originals or reproductions were available at Bloomingdales and Russeks, both department stores in New York, and at New York import salons like Gerald G. Freeman and Ellerbe Woods. Licensed copies were sold in London at Barkers of Kensington and at Swan & Edgar, which advertised a copy of a Rosevienne gold and green floral brocade evening gown for 10 guineas, or approximately $740 in today's dollars. Skillful seamstresses could make their own Rosevienne dress at home for a fraction of the cost with designs licensed and sold as patterns by McCalls, available everywhere from Pennsylvania to New Zealand.
It presented the perfume "Rose Noire" in 1937.
On January 10, 1942, the head of the CGQJ and notorious anti-Semite, Xavier Vallat, published a list of Jewish-owned or directed companies that had been forced to hand over ownership and control to an approved non-Jewish administrator in the Journal Officiel. The Singers were forced to relinquish the house of Rosevienne.
The Singers' children, Suzanne and Maurice, managed to escape France.
Rose and Jacques were arrested in Nice and taken to Drancy on October 16, 1943. Surviving documents include just three Jacques Singers deported from Drancy over the course of the war. Of these, we find our last record of Rose and Jacques listed on convoy 62, from Drancy to Auschwitz-Birkenau in Poland, on November 20, 1943. The convoy arrived at Auschwitz three days later in the early morning of November 23, 1943. Of its 1200 passengers, only twenty-nine people survived.
Rose and Jacques were unfortunately not amongst them.
Paris was liberated by the Free French Army and American forces on August 25, 1944.
Rosevienne was noted to be open again in some capacity by that September.
Jacqueline Vienne, Rose's sister who had worked with her at Rosevienne since its beginnings, left Paris in early 1945 to open a couture house in London under her own name. On March 6, 1945, Maurice was designated the provisional delegate of Rosevienne by the Parisian civil court, which allowed him the rights to formally reopen the business and to use the Rosevienne name.
In 1946 foreign tourists were beginning to visit France again, and they became the biggest market for couture while exports remained limited. Lucie Noel of the New York Herald Tribune highlighted Rosevienne as a smaller Parisian house with outstanding workmanship and tailoring whose medium-priced couture would appeal to tourists.
The fall/winter collection of 1946 was the last collection presented by the house of Rosevienne. We can only assume that the lack of export sales, high local inflation, and the introduction of wage increases and expensive fees for couture customers were factors in the closure of the house.
While American exports and licensing remained tenuous in 1947, licensed copies of Rosevienne designs from the previous year appeared in the then functioning export markets of Brazil and Australia a few last times over the course the year, before gradually disappearing altogether.
By 1949, Rosevienne had been purchased by a rainwear firm called Daly, which continued to use the name Daly-Rosevienne to advertise in export markets and to visiting Americans for the next decade.
Both Maurice and Suzanne worked in fashion after their time at Rosevienne, with Maurice creating a menswear accessory boutique in Paris and Suzanne working at Elle magazine. | Rose Singer (née Raza Wein in Czestochowa, Poland, on January 27, 1893 - died ca. 1943, Auschwitz-Birkenau, Poland) was the founder of the French fashion label Rosevienne that was in business from 1933 to 1947.
Apart from women couture that graced people like Claude May and Josephine Baker the house also offered a perfume called “Rose Noire” by 1937.
After the war the business briefly was reopened by their son Maurice Singer, but eventually was discontiniued by 1947.
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