| Source : | | http://www.boxequalsart.com/index-page-m1.html (www.boxequalsart.com/index-page-m1.html) | |
| General info : | | Mastertronic is the business name of Mastertronic Ltd., a publisher from 1984-1991, that would offer the UK its first budget video game line, the 199 range. | |
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| Source : | | https://en.wikipedia.org/wiki/Mastertronic (en.wikipedia.org/wiki/Mastertronic) | |
| General info : | Mastertronic is the business name of Mastertronic Ltd., a publisher from 1984-1991, that would offer the UK its first budget video game line, the 199 range. | Mastertronic was the business name of Mastertronic Ltd., originally a publisher and distributor of low-cost computer game software founded in 1983.
Their first games were distributed in mid-1984. At its peak the label was the dominant software publisher in the UK, a position achieved by selling cassette-based software at the GB£1.99 and £2.99 price-points.
As well as being an exclusive wholesaler of computer games to Woolworth's, Toys "R" Us and other leading retailers, Mastertronic sold software in outlets such as newsagents which had not been previously associated with the software market.
Later diversification included the setting up of US operations to source and distribute their software, as well as an unsuccessful arcade games division (Arcadia Systems). However, it was their decision to market the Sega Master System in the UK that ultimately proved most successful. It resulted in the Master System selling much better against its rival, the NES than in many other territories and was cited by some as Virgin Group's reason for investing in the company (and later buying it outright).
As the budget software market declined, the Sega hardware distribution became the dominant part of the business, and the company was eventually merged into Sega itself.
Although the original company no longer exists, the rights to the name were acquired by another company, Mastertronic Group, formed as a result of a merger of The Producers and Sold Out Sales & Marketing in 2006. | |
| Copied Wikipedia parts under license : | | Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) | |
| Image | | Mastertronic.jpg | |
| Video | | ZX Spectrum Loading Screens - Mastertronic | |