Log in / create account
What's your thing?
 
Search

Endpoint: Fontana Milano 1915



13:27
Videos (5)
created on: 31/03/2022
by: Nathalie (5022)
 
 

Brand properties

General info :
Fontana Milano 1915 is the business name of Fontana Pelletterie SpA, a historic leatherworking firm located in Milan, Italy.

Michele and Paolo Massa are the third-generation owners of Fontana Milano 1915.

A workshop/laboratory, where the craft of has been handed down for over a century and which now counts over 300 valuable employees who help spread throughout the world the authentic, made in Milan savoir faire as well as the magic of unique, distinctively captivating creations.

Guido Pieracci, who was born in 1896 and is the maternal grandfather of the Massa brothers, founded the company in 1915. The leather goods workshop, retail shop and family home – “Casa e bottega”, or “living over the shop”, as people used to say in the past – was located at via Porta Rossa 5 in the historic centre of Florence.
The great creativity of the founder, artist, painter and journalist inspired the first collection of high-quality gift items and small leather goods, which was met with considerable success both in Italy and abroad.
Pieracci’s intuition and farsightedness led him to move the company and all its craftsmen in 1945 to viale Lazio in Milan, the hub and the crossroads of art, culture, social events and the financial centre of the entire country.
During the post-war period, Pia Lully Pieracci, Guido’s oldest daughter, married Carlo Massa, a successful salesman for Olivetti, who started working for the company and expanded it beyond the borders of Italy. In a few years, Fontana became recognised throughout the world for its quality and style, and the first collection of bags created in 1954 became the nucleus of the business.
Thanks to the foresight of its founder and the entrepreneurial spirit of Carlo Massa, the company successfully entered the Japanese market in 1961, while in 1962 Pieracci devoted himself to industrial relations by founding together with other businessmen ANIMPEC (National Association of Leather Manufacturers), which later became AIMPES (Italian Association of Real and Synthetic Leather Manufacturers). He also served as President of MIPEL (International Leather Goods Show) and CEDIM (European Committee for Leather Goods Industries).
Carlo Massa became President of the firm in 1970, which continued to expand and moved to its current location in a 4,500 sq. mt. building on via Trebbia, where the larger space allowed the company to organise its operations more efficiently. The firm also opened a showroom in viale Majno.
In 1979, Carlo Massa brought his two sons, Michele and Paolo, into the company and who began their training in production alongside the master craftsmen.
After the premature death of their father, the two brothers continued to run the firm still in keeping with the family tradition but combining it with innovation by fostering the concept of “artisan industrial” manufacturing, two terms that are polar opposite but which represent the success of the company.
In 1981, artist and sculptor Giò Pomodoro designed the “F” company logo, which became one of the distinctive features of the timeless models as well as a sign of recognition of the whole business.
As another gesture towards maintaining the company’s traditional values, a new manufacturing division was opened in Florence, and the Workshop Fontana Milano 1915 in via Trebbia 26 was inaugurated in 2010. Both a laboratory and a boutique, the Workshop is a focal point and centre of attraction for an elite, international clientele where everyone can visit the atelier and personalise the items they have purchased.
Today, Fontana Milano 1915 can consider itself one of the very rare manufacturing companies that has stayed in the heart of the city, and with its presence helps enhance the value of its district (Porta Romana, one of the last quarters that has remained authentically Milanese).
Relations :
Founded by [1915] : Guido Pieracci
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Fontana Pelletterie SpA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Websites
Source :
ENA's

Magazines

(3 items)

Item number : 47516

Submitted by : Nathalie (5022)
on : 31/03/2022
Refined by : Nathalie (5022)
Last updated on: 31/03/2022