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Endpoint: Philadelphia (Brand)



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created on: 25/11/2021
by: Nathalie (5022)
 
 

Brand properties

General info :
Philadelphia is a brand of cream cheese.
It is one of the best selling brands of cream cheese worldwide, first produced in 1872 and is currently owned by The Kraft Heinz Company.

Despite its name, Philadelphia Cream Cheese was invented in New York, not Philadelphia.
In 1872 William Lawrence, a dairyman from Chester, New York, attempted to make Neufchâtel, a tangy, crumblier cheese product that was popular in Europe at the time.
Instead he accidentally added an excessive amount of cream and created a richer, more spreadable cheese, which would eventually be called "cream cheese". It was not marketed as "Philadelphia Cream Cheese" until 1880. That year, Lawrence partnered with A.L. Reynolds, a cheese distributor in New York to sell larger quantities of cream cheese. At the time, Philadelphia, PA, and the surrounding area had a reputation for its high-quality dairy farms and creamier cheese products, so they decided to use the name "Philadelphia" on the foil-wrapped blocks of their cream cheese. The company went through some changes over the years and the trademarked Philadelphia name was sold to the Phenix Cheese Company in South Edmeston, New York.
In 1928, Phenix merged with Kraft to form the Kraft-Phenix Cheese Company. It has remained a staple product in the average household and in many eateries and bagel shops worldwide.
Relations :
Brand name used by : The Kraft Heinz Co.
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Source :
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Item number : 44988

Submitted by : Nathalie (5022)
on : 25/11/2021