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Endpoint: Kiko Milano



27:53
Videos (7)
created on: 7/09/2026
by: Lo55o (14704)
 
 

Brand properties

General info :
KIKO Milano, often abbreviated to Kiko, is an Italian cosmetics company founded in 1997 and recognized as one of the leading beauty brands internationally, with a presence in over 75 countries and more than 1,100 stores worldwide.

It was born in 1997 from an idea of ??Stefano Percassi, one of the six sons of Antonio Percassi, the founder of the family group. The first sales point of the new line of cosmetics was an 8 square meter corner inside the historic Fiorucci store in Piazza San Babila , Milan.
In 2001, the joint venture with Inditex, the Spanish company that owns Zara, was signed and for Kiko, still a small brand which at the time recorded around 2 million euros in revenue, and it was the beginning of a period of success.

The product range was expanded to include not only the make-up line but also skincare, beauty accessories, nail polishes (over 1400 products will be developed over the years), sales outlets are opened initially in Europe, in 2009 the e-commerce channel also becomes active, in 2012 the high-end brand Madina is acquired.
The company's revenues and profitability grow, the expansion of sales outlets abroad continues, from the United Arab Emirates to Qatar, from Russia to Turkey, from Hong Kong to India. In the United States, the first store is opened in March 2014.

But starting from 2015 the company's profitability began to decline, the sales outlets in the United States caused some problems, the company found itself in a complex phase. In July 2017 Antonio Percassi entrusted the management of the company to Cristina Scocchia, formerly of L'Oréal. In April 2018 the Luxembourg fund Peninsula, recently released from Italo 's capital, entered the company with a 30% stake. The relaunch plan includes strong investments in e-commerce, the shift of the international centre of gravity from the West to the East, and the use of franchising formulas for the first time.

In April 2024, the Percassi family sold the majority stake in the company to the private equity fund L Catterton. Following the transaction, Antonio Percassi retained a minority stake and the presidency of the group, continuing to be involved in defining corporate strategies.
Relations :
Brand name used by : L Catterton Management Ltd.
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Item number : 73392

Submitted by : Lo55o (14704)
on : 07/09/2026