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Endpoint: Martini



04:22
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created on: 6/09/2026
by: bob (10889)
 
 

Brand properties

General info :
Martini is a brand of Italian drinks, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in Turin.

Clemente Michel, Carlo Re, Carlo Agnelli and Eligio Baudino started the company in 1847, as a vermouth bottling plant in Pessione (A small village near Turin). A few years later Alessandro Martini joined the team, becoming the director in 1863 along with Teofilo Sola and Luigi Rossi (who was the inventor of a vermouth).
In 1863, they changed the company name to Martini, Sola & Cia. They started exporting bottles of vermouth around the world. New York city was given its first crates in 1867. At the time the firm was awarded several prizes, which are still recorded on the bottles: Dublin (1865), Paris (1867 and 1878), Vienna (1873) and Philadelphia (1876).
Just thirty years after its creation, Martini was available in the United States, Brazil, Argentina, Greece, Portugal, Belgium, Egypt and other countries.
In 1879, the Sola family sold its interests to the remaining partners, who renamed the company Martini & Rossi, as it stands today.

The brand may have given the American martini vermouth and gin cocktail its name (an early recipe for which is known from 1888), though other speculations on the cocktail's etymology exist.

In 1892, the business was taken over by Rossi's four sons; control passed to his grandsons in 1930. In 1929, the Martini Ball & Bar logo was registered for the first time.
Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation.
In 1992, Martini & Rossi merged with Bacardi. "Martini is the world's fourth most powerful 'spirit' brand" according to a survey of the market in 2006.

In 1970 and 1971, Martini together with Rossi supported the so-called "Ladies Football World Championships". These tournaments were entirely independent from FIFA and the common national soccer associations. They were held in Rome and in Mexico.

Martini is made from four ingredients: wine, botanicals, sugar and alcohol.
Several varieties exist (to be added as ENAs (Endpoint Name Alternative) in the database):

Martini Rosso – 1863
Martini Extra Dry – launched on New Year's Day 1900
Martini Bianco – 1910
Martini Rosato – 1980
Martini D'Oro – 1998
Martini Fiero – 1998 – new 2017
Martini Soda
Martini Riserva Montelera
Martini Bitter – 1872
Martini Brut
Martini Rosé demi sec – 2009
Martini Dolce
Martini Prosecco
Martini Asti
Martini Gold by Dolce&Gabbana – 2010
Martini Royale – 2012
Martini Gran Lusso Limited Edition 150 years – 2013
Martini Riserva Speciale Ambrato – 2015
Martini Riserva Speciale Rubino – 2015
Martini Riserva Speciale Bitter – 2017
Relations :
Brand name used by : Bacardi Ltd.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Websites
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ENA's

Item number : 73384

Submitted by : bob (10889)
on : 06/09/2026
Refined by : bob (10889)
Last updated on: 06/09/2026