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Endpoint: Polaroid



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created on: 27/08/2026
by: bob (10864)
 
 

Brand properties

General info :
Polaroid was a brand name used by Polaroid Corporation, an American company that made instant film and cameras, which survives as a brand for consumer electronics.
The company was founded in 1937 by Edwin H. Land, to exploit his Polaroid polarizing polymer. Land and Polaroid created the first instant camera, the Land Camera, in 1948.

Land ran the company until 1981. Its peak employment was 21,000 in 1978, and its peak revenue was $3 billion in 1991.

Polaroid Corporation filed for bankruptcy in 2001; its brand and assets were sold off.
A successor Polaroid company formed, and the branded assets changed hands multiple times before being sold to Polish billionaire Wiaczeslaw Smolokowski in 2017.
This acquisition allowed Impossible Project, which had started producing instant films for older Polaroid cameras in 2008,to rebrand as Polaroid Originals in 2017, and eventually as Polaroid in 2020.
Since the original company's downfall, Polaroid-branded products in other fields, such as LCD televisions and DVD players, have been developed and released by various licensees globally.
Relations :
Brand name used by [- 2001] : Polaroid Corp.
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Source :
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ENA's

Item number : 73296

Submitted by : bob (10864)
on : 27/08/2026