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Endpoint: Memorex



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created on: 23/07/2026
by: bob (10814)
 
 

Brand properties

General info :
Memorex was a brand name used by Memorex Corp.
Memorex Corp. began as a computer tape producer and expanded to become both a consumer media supplier and a major IBM plug compatible peripheral supplier. It was broken up and ceased to exist after 1996 other than as a consumer electronics brand specializing in disk recordable media for CD and DVD drives, flash memory, computer accessories and other electronics.

Established in 1961 in Silicon Valley, Memorex started by selling computer tapes, and then other media such as disk packs. The company later expanded into disk drives and other peripheral equipment for IBM mainframes. During the 1970s and into the early 1980s, Memorex was worldwide one of the largest independent suppliers of disk drives and communications controllers to users of IBM-compatible mainframes, as well as media for computer uses and consumers. The company's name is a portmanteau of "memory excellence".

Memorex entered the consumer media business in 1971 and started the ad campaign, first with its "shattering glass" advertisements and then with a series of legendary television commercials featuring jazz singer Ella Fitzgerald. In the commercials, she would sing a note that shattered a glass while being recorded to a Memorex audio cassette. The tape was played back and the recording also broke the glass, asking "Is it live, or is it Memorex?" This would become the company slogan which was used in a series of advertisements released through 1970s and 1980s.

Tandy acquired Memorex's consumer brand in 1982, subsequently expanding the product line so that by 1989 it included more than 120 items across seven product categories. The Memorex brand subsequently passed through several corporate owners and, as of 2026, is owned by Finest Brands, Inc. Memorex consumer products are presently marketed by Mizari Enterprises, Inc.

In 1982, Memorex was bought by Burroughs for its enterprise businesses. The company's consumer business, was sold to Tandy. Over the next six years, Burroughs and its successor Unisys shut down, sold off or spun out the various remaining parts of Memorex.

The computer media, communications and IBM end user sales and service organization were spun out as Memorex International. In 1988, Memorex International acquired the Telex Corporation becoming Memorex Telex NV, a corporation based in the Netherlands, which survived as an entity until the middle 1990s.
The company evolved into a provider of information technology solutions including the distribution and integration of data network and storage products and the provision of related services in 18 countries worldwide.
As late as 2006, several pieces existed as subsidiaries of other companies, see e.g., Memorex Telex Japan Ltd. a subsidiary of Kanematsu or Memorex Telex (UK) Ltd. a subsidiary of EDS Global Field Services.
Relations :
Brand name used by : Memorex Corp.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Source :
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ENA's

Item number : 73057

Submitted by : bob (10814)
on : 23/07/2026