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Endpoint: Williams (Shaving)



created on: 12/02/2026
by: Lo55o (14160)
 
 

Brand properties

General info :
Williams is a brand of shaving soap and foam introduced by James Baker Williams.
James Baker Williams was born in 1818 in Lebanon, Connecticut. In 1834 he worked for a general store and became part owner for a few years then sold his half because he was founding Williams & Brothers in 1840 when he developed Williams Genuine Yankee soap.
By popular demands for his soaps and other products in 1847 Williams moved the company to William Street in Glastonbury, Connecticut. And the company name was changed to the James B. Williams and Company.
By 1885, the company change name again to J. B. Williams Company, its line of produts including shaving creams, talcum powder and other toilet preparations.

In 1957 a New York based conglomerate, Pharmaceuticals, Inc., acquired the J.B. Williams Company and moved the headquarters to New Jersey.
In 1971 the company was sold to Nabisco.

The plant in Glastonbury was taken over by former Williams Company employees and became Glastonbury Toiletries, producing shaving soaps, bathroom soaps, aerosol shaving creams, body lotions and shampoos. This company closed in 1977.
The original 1847 factory was converted to condominiums and, in 1983, was placed on the National Register of Historic Places.

There is also a "Williams" brand being sold in Europe. The brand covers a line of shaving products. As of 2026 it is part of the Unilever PLC portfolio.
It is unclear how and if the US and European brand are related.
Relations :
Founded by [1840] : James Baker Williams
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1885 -] : J. B. Williams Co.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [- 1885] : James B. Williams And Co.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [in Europe] : Unilever PLC
This endpoint is approved in the database from previous submissions.
Source :
ENA's

Magazines

(3 items)

Item number : 72031

Submitted by : Lo55o (14160)
on : 12/02/2026
Refined by : Lo55o (14160)
Last updated on: 12/02/2026