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Endpoint: Absorba



01:06
Videos (5)
created on: 16/05/2024
by: Lo55o (12587)
 
 

Brand properties

General info :
Absorba is a French brand of baby and children's clothing for girls and boys from 0 to 14 years old.
The brand has been available since 1949.
MM Giot and Gitton, a couple of French advertisers, created the Absorba brand in 1949 with absorbent, comfortable and soft diapers. The brand was purchased by Poron SA in 1954. It diversified in 1965 with the production of baby clothes and underwear.
In 2001 it was the second largest French brand for children after Petit Bateau.
Absorba was bought in 1991 by the Zannier Group, itself becoming Kidiliz Group SAS in 2016.
In November 2020, Kidiliz went into liquidation.
The brand name was then purchased by ÏDKIDS or ID Group SAS, a French group of ready-to-wear and children's toys.
As of 2024 the website www.absorba.fr is down but the brand is available through https://www.idkids.fr/absorba
Relations :
Brand name used by [1991 - 2016] : Groupe Zannier SASU
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2020 -] : ID Group SAS
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2016 - 2020] : Kidiliz Group SAS
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1954 - 1991] : Poron SA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Websites
Source :
ENA's

Magazines

(2 items)

Item number : 63653

Submitted by : Lo55o (12587)
on : 16/05/2024
Refined by : Lo55o (12587)
Last updated on: 16/05/2024