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Endpoint: Lucien Lelong (Brand)



created on: 23/05/2023
by: bob (9184)
 
 

Brand properties

General info :
Lucien Lelong was the eponymous brand name of a fashion and perfume house founded by Lucien Lelong (11 October 1889, Paris, France – 11 May 1958, Anglet, France), a French couturier who was prominent from the 1920s to the 1940s.
Poor health caused the end of his career; Lelong retired from couture in August 1948, only continued his perfume business.
In all, Lelong created 27 different fragrances, including Indiscret (1935), perhaps his most famous perfume.

Lucien Lelong learned the finer points of luxury, style and sophistication from his father, a thriving textile shop owner. At the age of 22, Lelong attended the Hautes Etudes Commerciales in Paris, and by 1914 had designed his first complete collection. He then was called to duty in WWI, where he earned the Croix de Guerre. He returned in 1917, then he joined his father's dressmaking shop in 1918 and although it remained open, the coffers are empty. He married Anne-Marie Audoy in 1919 and had a daughter name Nicole in 1920. The name of the dressmaking shop was transformed into Lelong & Fried (the name of his partner) that year as well.

In 1921, the house becomes Lucien Lelong. Collections in 1921, 1922 and 1923 receive a good reception from the press and customers. Showed his first designs under his own name in 1923. Success seemed to come overnight. In 1924, he left the Madeleine district to settle at 16, avenue Matignon and file the articles of his perfume company.

Lucien Lelong's first perfumes were succinctly named A,B,C,J, and N and were intended to evoke a sense of mystery and romance, much like Chanel's numbered versions. Early labels featured clever phrases like: Tout Lelong (All Lelong- tout le long means "all along").

Lelong did not actually create the garments that bore his label. "He did not design himself, but worked through his designers," wrote Christian Dior, who was a member of the Lelong team from 1941 until 1946, during which time he created the collections in collaboration with Pierre Balmain. "Nevertheless," Dior continued, "in the course of his career as couturier his collections retained a style which was really his own and greatly resembled him." Other designers who worked for Lelong included Nadine Robinson and Hubert de Givenchy.

He remarried for the third time in 1954, with Sanda Dancovici, after having ceased his activity in 1952. They lived together near Biarritz in the commune of Anglet, at the Domaine de Courbois, which they restored at great expense. They play golf with the Duke of Windsor and hold receptions at the estate. They have a daughter, Christine, who remembers them. In 1949, after the closure of Maison Lucien Lelong, the first of the tailoring workshop, Germaine Devaucou, joined Jean Dessès.

Among Lelong's clients were Marie Duhamel, Nora Barnacle wife of James Joyce, Jeanne Ternisien (wife of the banker Georges Nelze), the Duchess de la Rochefoucauld, Greta Garbo, Gloria Swanson, Colette, and Rose Kennedy.

Lucien Lelong was married three times. His wives were:
Anne-Marie Audoy (1899-1935), whom he married in 1919 and divorced in 1927. They had one daughter, Nicole (born 1920), who became the directrice of her father's fashion house in 1947; she was also the namesake of his 1938 lipstick introduction, Nicole Pink. Anne-Marie Lelong, who returned to her maiden name after the Lelongs' divorce, married, in 1930, Baron Bertrand Clauzel.

Princess Natalie Paley (1905–1981), who had worked as a saleswoman in the Lelong perfume department, became one of its fashion models, and also worked as a movie actress. They married on 10 August 1927 and divorced in 1937. She was a daughter of Grand Duke Paul Alexandrovich of Russia and his morganatic wife, Olga Karnovich and married, in 1937, John Chapman Wilson.
Natalia Paley worked as a model during the late 1920s and early 1930s. As a model, she appeared in many magazines including Vogue. She was a favorite model for the great photographers of her time: Edward Steichen, Cecil Beaton, Horst P. Horst, Andre Durst and George Hoyningen-Huene.

Sanda Annette Dancovici (1919-2001), an actress, whom he married in 1954; she was the daughter of Mircea Danovici. After Lelong's death she married, in 1959, French journalist Maurice Goudeket, the widower of Colette.
Lelong died of a stroke in Anglet, France.
Relations :
Founded by : Lucien Lelong 2
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Item number : 56799

Submitted by : bob (9184)
on : 23/05/2023