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Endpoint: Carrera

Videos (8)
created on: 4/08/2022
by: Lo55o (11265)

Brand properties

General info :
Carrera is a trademark belonging to Safilo Group SpA that designs and produces sunglasses and sports eyewear.
Founded in Austria in 1956, it now operates from Padova, Italy.

Carrera was founded in Austria by Wilhelm Anger as the sports eyewear maker Wilhelm Anger Werker inspired by the Carrera Panamericana auto race.

In 1964, Wilhelm Anger developed and patented the ‘Optyl’ material, which was a heat-hardened plastic weighing 20% less than acetate resulting in a reduction of allergic reactions and improved fit through a memory effect that provided permanent elasticity and dimensional stability.

In 1974, the company was renamed Carrera International and established a headquarters in Traun, Austria, and went to partner with automobile designer Ferdinand Alexander to develop the sunglass collection Carrera Porsche Design.

In the 1980s, Carrera sponsored sporting events such as the America’s Cup, the 1988 Winter Olympics, and Formula 1 racing.

In 1996, Safilo Group SpA purchased Carrera and now have headquarters in Padova, Italy. In the same year, the company established its assembly plant in the province of Henan in China.

Gwen Stefani, Brad Pitt, Britney Spears, have been spotted with Carrera sunglasses. Carrera sunglasses have been featured in many movies, such as Al Pacino in Scarface, James Franco in Spring Breakers (2012 film), Sylvester Stallone in Cobra—or actors Chris Hemsworth (who plays Hunt) and Daniel Brühl (who plays Lauda) spend just as much time in Carrera shades in Rush.
Relations :
Brand name used by : Safilo Group SpA
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Source :
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(1 items)

Item number : 50629

Submitted by : Lo55o (11265)
on : 04/08/2022