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Endpoint: Guy Laroche (Designer)

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created on: 14/09/2021
by: Lo55o (10452)

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General info :
Guy Laroche was a French fashion designer (16 July 1921, La Rochelle, France – 17 February 1989, Paris, France (aged 67)) and founder of the eponymous company.

Laroche was born in La Rochelle, and began his career in millinery. From 1949, Laroche worked for Jean Dessès, eventually becoming his assistant. In 1955, he visited the U.S. to investigate new ready-to-wear manufacturing methods. 1956 or 1957, he founded a high-fashion atelier at 37 Avenue Franklin Roosevelt, Paris.

In his first collection that was favorably received, he reintroduced vibrant colors such as pink, orange, coral, topaz, and turquoise. His clothes also featured plunging neck and back lines. Traditional elegant color combinations remained a staple in his designs as well.

In 1961, he moved to larger quarters, a townhouse at 29 avenue Montaigne, Paris; opened a boutique there; and introduced his first ready-to-wear collection.

In 1966, Laroche introduced Fidji, his first women's fragrance; designed men's ready-to-wear; and opened the Guy Laroche Monsieur boutique. He created other fragrances, such as:
1972 Drakkar
1977 J'ai Osé
1982 Drakkar Noir
1986 Clandestine
1993 Horizon
1999 Drakkar Dynamik

Laroche died in Paris on 17 February 1989, at the age of 67.

The brand was later owned by an array of companies (see brand) and is still distributed in the boutique located rue François 1er in Paris.
The fragrances are distributed by and licensed to L'Oréal since 1965.
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Founder of : Guy Laroche (Brand)
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Item number : 43435

Submitted by : Lo55o (10452)
on : 14/09/2021
Refined by : Lo55o (10452)
Last updated on: 14/09/2021