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Endpoint: Krizia



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Videos (8)
created on: 27/07/2021
by: bob (7752)
 
 

Brand properties

General info :
Krizia is the brand name of Krizia International SRL, a designer label and manufacturer of ladies' handbags, clothing, footwear and perfumes.
The ready-to-wear fashion label was established by Mariuccia Mandelli (31 January 1925 – 6 December 2015), a designer and entrepreneur, in 1954 in Milan, Italy.
She unveiled her first black-and-white collection at the Palazzo Pitti in Florence, Italy, in 1964, which earned her a Critica della Moda award.
Under Mandelli, Krizia rapidly expanded during the 1960s and 1970s.
In 1971, Krizia released a version of shorts cut "very short", an early form of hot pants.

At its height, in the 1990s, the fashion house was doing half a billion dollars of annual business. It was while at the helm of Krizia that Mandelli introduced the high fashion world to hot pants.

In February 2014, Shenzhen Marisfrolg Fashion Co.,Ltd., a Chinese corporation, bought Krizia and Mandelli stepped down from a leadership role.
As of July 2021 Krizia is led by Zhu Chongyun.
Relations :
Founded by [1954] : Mariuccia Mandelli
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Brand name used by : Krizia International SRL
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2014 -] : Shenzhen Marisfrolg Fashion Co.,Ltd.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 41774

Submitted by : bob (7752)
on : 27/07/2021