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Endpoint: Hasbro

Videos (3)
created on: 14/09/2020
by: Lo55o (10218)

Brand properties

General info :
Hasbro is a brand name used by Hasbro, Inc., an American-Canadian multinational conglomerate with toy, board game, and media assets, headquartered in Pawtucket, Rhode Island.
Hasbro owns the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others. Hasbro is incorporated in Rhode Island, and as of August 2020 over 80% of its shares were held by large financial institutions.

Among its products are Transformers, G.I. Joe, Power Rangers, Rom, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Twister, and My Little Pony. The Hasbro brand also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network, a joint venture with Discovery, Inc.

Three Polish-Jewish brothers, Herman, Hillel, and Henry Hassenfeld founded Hassenfeld Brothers in Providence, Rhode Island, in 1923, a company selling textile remnants.
Hassenfeld Brothers produced the G.I. Joe toy in 1964 which they termed an "action figure" in order to market it to boys who wouldn't want to play with dolls. In 1964 and 1965, G.I. Joe accounted for two-thirds of Hassenfeld's sales.
The company had previously sold toys under the Hasbro trade name, and it shortened its name to Hasbro Industries in 1968 and sold a minor stake in the corporation to the public.
In 1985, the company changed its name again to just Hasbro, Inc.

As of 2019, it is also the parent company of mass media and entertainment company Entertainment One.
Relations :
Brand name used by : Hasbro, Inc.
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Source :
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Action Figure

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Video Games

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Item number : 32846

Submitted by : Lo55o (10218)
on : 14/09/2020