| General info : | | Converse is an American brand of lifestyle wear that markets, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories.
Founded in 1908 and initially known as the Converse Rubber Shoe Company, Converse, Inc. has been a subsidiary of Nike, Inc. since 2003. Converse initially produced winterized rubber-soled shoes and boots.
During World War II, Converse shifted its manufacturing to make footwear for the military. It was one of the few producers of athletic shoes, and for over a half-century dominated the U.S. market. From the 1970s, the company lost its dominant position as competitors presented their styles.
The company's portfolio includes products under the Converse, Cons, Chuck Taylor All-Star ("Chucks"), Jack Purcell, One Star, and Star Chevron trademarks.
Converse frequently collaborates on special edition product releases with other brands such as John Varvatos. Converse shoes are distinguished by the company's star insignia, the All Star's rubber sole, a smooth rounded toe, and a wrap-around strip.
Canvas-rubber shoes regained popularity in the 1980s as casual footwear, but Converse eventually became too dependent on the "All Stars" brand, whose market collapsed by 1989–1990. By 2000, Converse was slipping repeatedly into receivership as debt piled up yearly.
Converse filed for bankruptcy on January 22, 2001. On March 30, its last manufacturing plants in the U.S. closed down, as production fully moved overseas.
In April 2001, Footwear Acquisitions, led by Marsden Cason and Bill Simon, purchased the brand from bankruptcy and added industry partners Jack Boys, Jim Stroesser, Lisa Kempa, and David Maddocks to lead the turnaround.
In July 2003, Nike paid US$309 million to acquire Converse.
Around 2010, Nike relaunched the footwear, taking advantage of the wave of 1980s revival.
As of 2019, Converse sold products through 109 company-owned retail stores in the United States and 63 stores in international markets. The growth of Converse as a casual fashion accessory contributed to $1.7 billion in revenue in 2014 and $2 billion in 2015. | |
| Contact info | | | |
| Source : | | https://en.wikipedia.org/wiki/Converse_(lifestyle_wear) (en.wikipedia.org/wiki/Converse_(lifestyle_wear)) | |
| Websites | | www.converse.com (www.converse.com) | |
| Source : | | https://www.converse.com/c/privacy-policy.html (www.converse.com/c/privacy-policy.html) | |
| Relations : | | Brand name used by : Nike, Inc. | |
| Relations : | | Brand name used by : Converse, Inc. | |
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