| General info : | | Henry Creed & Co. was the business name of a tailoring business that later ventured in perfume and was renamed to Creed. The business' French store was located in Paris, Rue Royale 7.
Creed Fragrances is now an Anglo-French multi-national niche perfume house, based in Paris owned by Kering SA.
The company was originally founded as a tailoring house in London, England in 1760 by James Henry Creed.
It has boutiques in Paris, London, New York City, Beverly Hills, Sydney, Dubai, Kuwait City, Vienna, Manila, Mexico City, Milan, Miami, and Dallas in addition to stands in high end retailers across the world.
The current generation of creative directors consists of Olivier Creed and his son Erwin Creed.
James Henry Creed supposedly founded the House of Creed in London in 1760 as a tailoring establishment, however, the earliest evidence of Creed's existence hark from the late 1960s or early 1970s. It claims to have risen to fame in the mid 19th century under Henry Creed as tailors and habit makers for the fashionable dandy Count d'Orsay, Queen Victoria, and Empress Eugénie, who issued the firm of Creed & Cumberland a Royal Warrant for tailoring articles.
Olivier Creed's first eponymously named fragrance was a traditional eau de cologne with matching aftershave. Its release date is unknown, although bottles are still in circulation.
Creed also has other high-profile creations in its catalog such as Angelique Encens, which was said to have been originally created in 1933 for the Bishop of Paris.
Creed's mainstream breakthrough success came in the mid-1980s with the fresh fougère fragrance Green Irish Tweed (1985). The first trademark for Creed perfume was registered in 1979 in France.
Creed's marketing masterpiece, the fragrance Aventus (2010) has seen good commercial success. Erwin Creed stated that the popularity of Aventus enabled Creed to open its New York boutique location.
In February 2020, the private equity group BlackRock announced that it would become the majority shareholder of Creed.
In June 2023, Creed was acquired by Kering for €3.5 billion. | |
| Contact info | | | |
| Source : | | https://en.wikipedia.org/wiki/Creed_(perfume_house) (en.wikipedia.org/wiki/Creed_(perfume_house)) | |
| Websites | | https://www.creedfragrance.com/ (www.creedfragrance.com/) | |
| Relations : | | Renamed to : Creed | |
| Relations : | | Founded by : James Henry Creed1760 | |
| Relations : | | Brand name used by : Kering SA2023 | |
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