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Endpoint: Richard Mille



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created on: 5/08/2023
by: bob (9184)
 
 

Brand properties

General info :
Richard Mille is the eponymous brand name used by a Swiss luxury watch company founded in 2001 by Dominique Guenat and Richard Mille, based in Les Breuleux, Switzerland.
The brand specialises in very high-priced clockwork watches.

After studying marketing in Besançon, Richard Mille (born 13 February 1951, Draguignan, France) started work at Finhor, a local watchmaking company in 1974. The company was bought by Matra in 1981, and Mille rose to manage Matra's watchmaking business, which then included the brands Yema and Cupillard Rième.
Matra's watchmaking activities were sold to Seiko; Mille left in 1992 to start a watchmaking business for jewellery firm Mauboussin.

In early 1999, Richard Mille and Dominique Guenat drew up their plans and the basis for the Richard Mille brand in partnership with Montres Valgine and Audemars Piguet. Over the next two years, they defined their brand concept, then began designing watches. They then founded Horométrie, their operating company for the new Richard Mille brand, as equal partners, which was registered on 23 October 2001 in the Swiss registry of commerce, and created the Richard Mille watchmaking brand in collaboration with Swiss watchmaking manufacturer Audemars Piguet, which became a Richard Mille shareholder in 2007.

After three years of research and prototypes, they exhibited their first watch, the manually-wound RM 001 Tourbillon, at the 2001 watch and jewellery exhibition Baselworld in Basel, Switzerland. The case showed the mechanism. The watch had a tourbillon calibre, a power-reserve indicator, and a torque indicator.

In April 2013, Richard Mille and Dominique Guenat acquired a 90% stake in Prototypes Artisanals SA, founded by Marco Poluzzi; former director Alain Varrin retained a 10% share. The company became ProArt and moved to a purpose-built 3,000 m² building in Les Breuleux. Following the sale of case supplier Donzé-Baume to Swiss luxury group Richemont in 2007, the Richard Mille company started machining its cases and some components, with ProArt as a subcontractor.

The Richard Mille Group comprises the following companies: Horométrie SA (distribution), Guenat SA Montres Valgine (conception and assembly), ProArt (components), VMDH (decoration) and Cercle d'Art (publishing).

In 2018, the Group employed 148 people.
Relations :
Founded by [2001] : Dominique Guenat
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Founded by [2001] : Richard Mille 2
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Item number : 58293

Submitted by : bob (9184)
on : 05/08/2023