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Endpoint: Ricard



09:43
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created on: 13/12/2023
by: Lo55o (13362)
 
 

Brand properties

General info :
Ricard is the brand name of a pastis, an anise and licorice-flavored apéritif, created by Marseille native Paul Ricard in 1932, who marketed it as the "true pastis from Marseille". The brand is owned by Pernod Ricard SA.

Ricard is a French public company that was founded in 1932 in Marseille by Paul Ricard to sell his Ricard drink. In 1962, the Ricard business was floated on the Paris Stock Exchange.

In 1968, Ricard retired from his daily running of the Ricard company, as a result of a fit of temper with state controls (said to be due to a combination of his famous bad-temper and his detestation of the power of the French state and bureaucracy). Paul Ricard's son, Patrick Ricard, inherited Ricard as the company's single product, sold almost entirely in France. Patrick Ricard led the drink and the company's international expansion, becoming managing director in 1972.

In 1975, the companies of Ricard and Pernod Fils, the two largest French aniseed aperitif producers and fierce competitors, merged creating the Pernod Ricard group, which currently owns the Ricard company.

After the merger, in 1978, Patrick Ricard became the CEO of the Pernod Ricard group which he held until his death on 17 August 2012. Today Pernod-Ricard is the second-largest drinks business in the world, with only 10% of its sales in France and one of the widest product ranges in the industry, including table wines, champagnes, scotches, cognacs, gins, and vodkas.

Currently, the Ricard firm is still based in Marseille, however, the production of Ricard today takes place in Bessan, with the blending and bottling also taking place in Bordeaux and Lille. The Ricard Company has two main functions:

Producing the Ricard, Pacific and Lillet brands in order to commercialize them in France and export them all over the world, through the Pernod Ricard's distribution subsidiaries.
Commercializing some products from the Pernod Ricard group in France (Clan Campbell, Chivas Regal, Jameson, Absolut, Malibu, and Perrier Jouet).
Relations :
Founded by : Paul Ricard
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Pernod Ricard SA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 60846

Submitted by : Lo55o (13362)
on : 13/12/2023