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Endpoint: Rental



created on: 14/11/2021
by: Lo55o (12474)
 
 

Definition properties

General info :
"Rental" refers to a home video that was available exclusively through a video rental shop/store, a physical retail business that rents home videos such as movies, prerecorded TV shows, video game discs and other content.
Rental videos could not be sold to the public as opposed to sell-through videos. The latter most of the time could not be rented to the public.

In the 1980s, video rental stores rented VHS and Betamax tapes of movies, although most stores dropped Beta tapes when VHS won the format war late in the decade. In the 2000s, video rental stores began renting DVDs, a digital format with higher resolution than VHS. In the late 2000s, stores began selling and renting Blu-ray discs, a format that supports High Definition.

Widespread adoption of video on demand and video streaming services such as Netflix in the 2010s sharply reduced most major rental chains' revenue, leading to the closure of many locations.

Due to significantly less demand, few rental shops have survived into the present day.
The difference between rental and sell-through video has become more and more obsolete for the same reason.
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Item number : 44703

Submitted by : Lo55o (12474)
on : 14/11/2021
Refined by : Lo55o (12474)
Last updated on: 15/11/2021