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Endpoint: Rado



08:05
Videos (3)
created on: 17/11/2022
by: bob (9192)
 
 

Brand properties

General info :
Rado is the brand name of a a producer of luxury timepieces and is located in Switzerland. It is best known for researching and manufacturing scratch-free timepieces. It is part of the Swatch group and is headquartered in Lengnau.

The company was founded in 1917 as Schlup & Co.
Schlup & Co. was founded in Lengnau by brothers Fritz, Ernst, and Werner Schlup in 1917. Founded in the home of their parents, the factory expanded over the next 25 years to become one of the largest watch movement makers in Switzerland.
Schlup began selling watches using the Rado brand around 1953, though it had been registered as early as 1928. The
name meant “wheel” in Esperanto and was only used in international markets, beginning in South America and Asia before reaching Switzerland in 1963.

Rado was initially known for waterproof automatic models. The Golden Horse name appeared in 1957, with the water-resistant Green Horse brand added the following year. These featured seahorses on the back, two for a bayonet case back and three for a screw-down back. The brand expanded rapidly in the decade, with international sales in over 60 countries. The Captain Cook dive watch appeared in 1968 and remains in the line to this day.

In 1968 the company was taken over by ASUAG or “Allgemeine Schweizerische Uhrenindustrie AG”, French “Société Générale de l'Horlogerie Suisse”, a group of Swiss watch companies formed to protect the industry from financial collapse in 1931 and which became part of SMH (now the Swatch Group) in 1985.

Schlup became part of the Neuchatel-based Société Horlogeère de Production et de Participation SA (Sagiter) in 1966 along with Camy, Sandoz, and Invicta. The success of the DiaStar helped the company through the consolidation of the 1970s, with Schlup joining the General Watch Co. under ASUAG in 1971. By 1974, Rado was one of the top Swiss brands in terms of revenue.
Relations :
Brand name used by : Rado Watch Co Ltd.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : The Swatch Group Ltd.
This endpoint is approved in the database from previous submissions.
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Item number : 53096

Submitted by : bob (9192)
on : 17/11/2022