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Endpoint: Moschino



04:14
Videos (8)
created on: 24/01/2022
by: Lo55o (12465)
 
 

Brand properties

General info :
Moschino (Italian pronunciation: [mo'ski?no]) is the brand name of Moschino SpA, an Italian luxury fashion house, specialising in leather accessories, shoes, luggage and fragrances. It was founded in 1983 by Franco Moschino in Milan.

The brand was originally created in 1983 by the late Franco Moschino (1950–1994) and owned by Moonshadow, the designer’s Milan-based holding company. Moschino and his fashion label became famous for his innovative, colorful – sometimes eccentric – designs, for his love of fairies, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s.

After Moschino's death, Rossella Jardini, a former assistant with whom he had collaborated from 1981, was the brand's creative director from 1994 to October 2013.

The brand has been part of the Aeffe fashion group since 1999. The owner of the Moschino labels has since been Moschino SpA, the company which was acquired by Aeffe SpA (producer of Moschino since 1983) and Sportswear International SpA (SINV HOLDING S.p.A. since 2006) in 1999. Moschino SpA carries out its brand management, licensing agreement activities, communication and coordination of the commercial policies autonomously.

The brand consists of several labels: Moschino (women's and men's main line), Boutique Moschino Cheap and Chic (women's secondary line, created in 1988), Love Moschino (women's and men's diffusion line, known as Moschino Jeans from 1986 to 2008), in order of exclusivity. In addition, accessories, jewelry, watches, perfume and cosmetics, and even jet helmets are sold under the Moschino brand. Almost all models of watches are made by Binda Group. In Milan, Moschino opened its own concept hotel in 2009, "Maison Moschino".
Relations :
Founded by [1983] : Franco Moschino
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Brand name used by : Moschino SpA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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(18 items)

Item number : 46149

Submitted by : Lo55o (12465)
on : 24/01/2022