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Endpoint: Monteil



02:14
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created on: 13/07/2021
by: Lo55o (12519)
 
 

Brand properties

General info :
Monteil is a brand of cosmetics founded by Germaine Monteil (1898-1987), a New York-based French fashion designer and cosmetician.

Born in France in 1898, Monteil moved to the United States in the early 1930s. A high-end dressmaker as well as a cosmetician, she first established herself as a fashion designer. She made classic dresses with flaring circular or pleated skirts and slim silhouettes, and was renowned for her use of prints which appealed to the American market.In 1938, Monteil won a Neiman Marcus Fashion Award in recognition of her influence upon the fashion industry. This was the first year in which the awards were presented. She died in 1987.

In 1936, Monteil founded with her husband, Guy Bjorkman, Germaine Monteil Cosmetiques Corp. as a sideline to her fashion business, offering skin treatments and creams. Her first perfume, Laughter (later renamed Rigolade), came out in 1941.
The increasing success of this sideline led to Monteil abandoning fashion design in the late 1940s to focus on perfume and cosmetics.
The company was acquired by cosmetics giant Revlon in 1987 from fashion house Yves Saint Laurent. Revlon then sold the brand on to the German company Wilde Cosmetics GmbH in 2006.
As an experienced partner for beauty salons and beauty stores, MONTEIL is represented in over 30 countries worldwide.
Monteil fragrances include:

1940s:
Laughter
New Love
Nostalgia
Frou Frou
1950s:
Fleur Savage
Gigolo
Nouvel Amour
Rigolade
1990s:
L'Eau de Monteil (1996)
Relations :
Founded by : Germaine Monteil
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Brand name used by [1936 - 1987] : Germaine Monteil Cosmetiques Corp.
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Brand name used by [1987 - 2006] : Revlon, Inc.
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Brand name used by [2006 -] : Wilde Cosmetics GmbH
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Brand name used by [as of 2021] : Monteil Cosmetics International GmbH
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Websites
Source :
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Item number : 41159

Submitted by : Lo55o (12519)
on : 13/07/2021