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Endpoint: Mauboussin



04:32
Videos (9)
created on: 29/07/2021
by: bob (9178)
 
 

Brand properties

General info :
Mauboussin is the business name of Mauboussin SAS, a French jewellery firm founded in 1827 and located in Paris.
The company's estimated sales (in 2010/2011) were €60 million in total sales and €10 million in watches.

In 1827 a certain Mr. Rocher opened a jewelry workshop in Rue Greneta, near to the Porte Saint Martin, in Paris.
His successor was Jean-Baptiste Noury who acted as head of the business from 1869 to 1898.
Noury’s nephew, Georges Mauboussin, started out as an apprentice at his uncle’s company, before taking over the management of its workshops in 1883. In 1898, he took sole control of the company.
In 1928, the Maison opened outlets in New York, London and Buenos Aires under the leadership of Georges’ son, Pierre Mauboussin, a man of many talents who applied his skills in markedly different fields, including aerodynamics. Known for designing automobile bodywork and building planes, he was the inventor of the Fouga Magister, the famous aeroplane used by the Patrouille de France.
In 1933, Mauboussin’s international reputation was further boosted when it was made purveyor by appointment to Yashwant Rao Holkar, the Maharajah of Indore and a hugely knowledgeable connoisseur of Art Deco style.
From 1936 onwards, Mauboussin forged close commercial ties with the New York jeweller Trabert & Hoeffer, which, under the name Trabert & Hoeffer-Mauboussin Inc., set up a flagship store at 407 Park Avenue and owned branches across the United States. Marlene Dietrich, Paulette Godard and Audrey Hepburn would all fall in love with the French jeweller’s creativity.
The 1939 World Fair in New York marked one of the high points of the century in the annals of high jewellery, where Mauboussin exhibited sparkling pieces dripping with diamonds that were both bold in their design and hung beautifully. Jewellery that could be worn in different ways was becoming increasingly popular, such as bracelets with detachable parts and brooches that could be worn as a pendant or separated into two.
In 1946, the Maison moved to 20 Place Vendôme.
In 1955, a new ’boutique’ opened selling mass-produced pieces of jewellery aimed at a clientele who understood the value of heritage, while being highly choosy about brands and signatures and exacting when it came to quality and creativity.
In the 1980s Jean Goulet-Mauboussin successively appointed his two sons, Alain and Patrick, to the management team of the family business.
In the 1990s, Maison Mauboussin took an unusual path that began when the entourage of the Sultan of Brunei fell for the quality and creativity of Patrick Mauboussin’s jewellery.
Several additional designers were taken on, bringing the number working in the studio to six. New workshops were opened, followed by new boutiques in Taipei, Seoul and Avenue Montaigne.
In 1994, Mauboussin entered the world of watchmaking. The venture was led by a team of passionate men, chaired by Alain Mauboussin and managed by Richard Mille.
Maison Mauboussin remains independent to this day.
Relations :
Brand name used by : Mauboussin SAS
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Item number : 41860

Submitted by : bob (9178)
on : 29/07/2021