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Endpoint: Loewe



15:46
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created on: 26/01/2022
by: Lo55o (12474)
 
 

Brand properties

General info :
Loewe (stylized as LOEWE) is a the brand name of Loewe SA, a Spanish luxury fashion house specialising in leather goods, clothing, perfumes and other fashion accessories. Founded in 1846, Loewe is LVMH's oldest luxury fashion house.

The company was established in 1846 when a group of Spanish leather craftsmen in Madrid were joined by Enrique Loewe, a merchant of Hessian origin. By the early 20th Century, many notable people took great interest in Loewe and Queen Ena became a regular customer. In 1905, Alfonso XIII granted them the Royal Warrant of Appointment and thus Loewe became Purveyor of the Royal Household of Spain. The company quickly grew in popularity and was promoted by figures such as Ernest Hemingway, Ava Gardner, Rita Hayworth, Marlene Dietrich and Sophia Loren amongst others.

In 1986, LVMH bought the rights to Loewe's international distribution. It acquired Loewe completely in 1996. That year, Loewe had sales of about $200 million, among the smallest of LVMH's companies; ready-to-wear was responsible for 10 percent of that total.
By 1997, Narciso Rodriguez joined the company as new creative director and the brand had its first Paris runway presentation at LVMH headquarters in the fall/winter 1998 season. Both José Enrique Oña Selfa (2000-2007) and Stuart Vevers (2008-2013) followed. During Vever's tenure, Loewe scaled back fashion to concentrate on handbags, leather apparel and a substantial gift business based on leather picture frames and leather boxes.

Jonathan Anderson became Loewe's creative director in 2013. His first ready-to-wear collections for Loewe were presented in 2014. He has also been deploying a series of publicity campaigns by Steven Meisel and Damien Ropero for the stilllife.

Since 2014, Loewe's headquarters – including the design team, which had previously been based in Madrid – has been located on Place Saint-Sulpice in Paris.
The company remains based in Spain. Manufacture, particularly of leather goods, takes place in Barcelona and Getafe, near Madrid.
Relations :
Brand name used by : Loewe SA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1996 -] : LVMH Moët Hennessy Louis Vuitton SA
This endpoint is approved in the database from previous submissions.
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Item number : 46211

Submitted by : Lo55o (12474)
on : 26/01/2022