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Endpoint: La Perla



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created on: 26/10/2022
by: Lo55o (12443)
 
 

Brand properties

General info :
La Perla is the brand name used by a luxury lifestyle company owned by German entrepreneur Lars Windhorst through Tennor Holding BV.

Founded by couturière Ada Masotti in Bologna, Italy, in 1954, La Perla is one of few historical fashion houses with a woman founder. Ada Masotti was trained as a corset-maker.

To adapt to the bright fashion statements of the 1960s, La Perla launched a lingerie line based on colorful, floral and checked patterns alongside the more traditional white, black and nude. In the 1970s, La Perla introduced the silk jersey triangle bra, which allowed for free-flowing movement and reflected fashion's preference for a smaller bust. In 1978, La Perla launched its stretch lace sets, echoing the fashion of the day with its clinging dresses and natural flowing lines.

Her son Alberto Masotti, who, after earning a degree in Medicine from the University of Bologna decided to completely dedicate himself to the family business, led the company from 1981 to 2007. In October 2008, La Perla was sold to JH Partners, a San Francisco-based private equity firm established in 1986 and focused on investments in services companies and luxury brands.

In June 2013, Italian entrepreneur Silvio Scaglia and Pacific Global Management purchased La Perla at auction. Following the acquisition, the company was relaunched with a new development strategy. In the same year, La Perla launched the made to measure line, available in La Perla's major flagship stores. The service is dedicated to a select few exclusive creations, which become one-of-a-kind as they are made to measure, sewn by hand, personalized with an embroidered monogram, and made precious by embroidery in gold thread.

In February 2018 Sapinda Group of Lars Windhorst acquired La Perla.

The current creative director, Chief Design Officer of La Perla is Italian-American designer Nicole Rendone, who joined La Perla in 2021.
Relations :
Founded by [1954] : Ada Masotti
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(8 items)

Item number : 52512

Submitted by : Lo55o (12443)
on : 26/10/2022