Log in / create account
What's your thing?
 
Search

Endpoint: Léonard



08:46
Videos (6)
created on: 10/08/2021
by: bob (9197)
 
 

Brand properties

General info :
Léonard is the brand name of the fashion house LEONARD FASHION SAS, founded in 1958 by Jacques Leonard and Daniel Tribouillard.

A man of artistic temperament, Daniel Tribouillard set out to differentiate the brand in Haute Couture. In 1960, he launched a revolutionary new process for printing English weaves, that were very fashionable at the time but said to be “unprintable”. His clients were won over and the bold young man was applauded across the globe. In just a few years, encouraged by the success of his much-loved floral prints, Daniel Tribouillard brought the Leonard brand to the world. He developed his style by adopting the orchid as an emblem: a delicate wild flower “without geometric limits”. Indeed, Leonard’s originality is founded on a unique and recognizable style shared by all of its designs – and also, the fabrics used.

In 1968, Daniel Tribouillard presented his first collection of printed silk jersey dresses with a slogan emphasizing the lightness of the fabric: “The Leonard Dress: 150g of happiness”.
In the early 70s, the House diversified its production (perfumes, ties, silk scarves…) and created its own distribution network. The years went by, innovations and inventions came one after the other and shaped the brands reputation. In 1994, the House of Leonard joined the French ‘Féderation de la Couture’ and performed its first fashion show at the Carrousel du Louvre.

In 1983, Daniel Tribouillard – who has a great fondness for Japan – received the ultimate accolade. The Japanese government commissioned him to update the kimono. The first occidental to penetrate the secret of traditional kimono design in 1800 years, Daniel Tribouillard accomplished his mission with aplomb and established the Leonard brand in a country that most Houses find difficult to seduce. Luxury, modernity, comfort: three key words to describe collections created by Leonard. Their success is due to the finesse and unique character of each design, but also to the talent of the designers who bring a different vision of shape and form to the creations each time – while always respecting the prints and codes of the House. In 2006, Leonard exhibited at the “Musée des Arts Décoratifs” in Lyon and in 2007, the brand acquired the label “Entreprise du Patrimoine Vivant” (Living Heritage Company).

In March 2016, Christine Phung was named creative director for Leonard Paris.

Until the 1980s (or later) the name was stylized as Léonard and later on became Leonard.
Relations :
Founded by [1958] : Daniel Tribouillard
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Founded by [1958] : Jacques Leonard
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Leonard Fashion SAS
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Renamed to : Leonard
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Websites
Source :
Copied Wikipedia parts under license :
ENA's Léonard Couture | Léonard Parfumeur

Magazines

(1 items)

Item number : 42469

Submitted by : bob (9197)
on : 10/08/2021
Refined by : bob (9197)
Last updated on: 10/08/2021