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Endpoint: Knize



08:16
Videos (3)
created on: 20/09/2023
by: bob (9191)
 
 

Brand properties

General info :
Knize is the brand name used by "Knize & Comp. C.M. Frank GmbH", a men's outfitter from Vienna, considered the first men's fashion brand in the world. The first men's fragrance series "Knize Ten" was also created by the traditional house.

Kniže was founded in 1858 by the Czech tailor Josef Kniže. He specialized in making sportswear, riding clothes and liveries. After his death in 1880, his son Josef Jr. (1851–1888) together with Johann Kallina took over the store.
In 1885, Albert Wolff, who came from Neumarkt in Pomerania, joined the company.

In 1915 a lingerie production was introduced and from 1922 a retail trade for men. In 1922, the Wolff family was able to recruit Ernst Dryden as an advertising consultant. With his help, Kniže became one of the top addresses in the fashion world. He transferred the image of polo to Kniže Ten products, an exclusive range of toiletries for men. The number 10 is the highest handicap in the game of polo.

In 1935, the Wolff family changed the name of the company, owned by Frederic ("Fritz") Wolff-Knize, to Wolff-Knize. With Austria's Anschluss with the Nazi Third Reich in 1938, the family was persecuted as Jews. They emigrated first to Paris, then to New York. Once there, the name was changed to Knize and, in 1941 a store was established In New York on 56th Street. Old customers, also forced to emigrate, again formed the regular clientele and remained loyal to the company.

In the meantime, from 1939 to 1945, the Viennese company was run as Kniže & Co. Kommanditgesellschaft managed by the employees.

In 1972, the Paris branch had to be closed, and in 1974 the branch in New York. From 1976 the former trainee Rudolf Niedersüß from Upper Austria took a share in the company, in 1978 his company C. M. Frank, also a former k.u.k. court supplier, merged with Kniže & Comp. A women's collection was introduced.
Relations :
Brand name used by : Knize & Comp. C.M. Frank GmbH
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 59327

Submitted by : bob (9191)
on : 20/09/2023