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Endpoint: Intimissimi



17:02
Videos (7)
created on: 16/05/2022
by: Lo55o (12462)
 
 

Brand properties

General info :
Intimissimi is an Italian clothing label name used by Intimissimi SpA, a company founded in 1996, which specializes in bras, briefs, lingerie, vests, and pyjamas for women and men.

Intimissimi clothing was sold through Victoria's Secret's in a third-party partnership arrangement. In 2007, this partnership was expanded to sell Intimissimi in 240 Victoria's Secret stores.

In 2015 the model Shlomit Malka became the face of Intimissimi. She led the company's international advertising campaigns until she was replaced in 2017 by Dakota Johnson.

In October 2017, the brand launched its fourth edition of Intimissimi on ice in the Verona Arena, with costumes designed by Chiara Ferragni. Intimissimi was one brand she used as a "symbolic vocabulary". In October 2017, Intimissimi opened a 500-square-foot store on New York's Fifth Avenue.

For the 2017 campaign Mario Testino photographed Serbian ex-sportswoman Ana Ivanovic, food writer Ella Mills, model Irina Shayk, and actress Dakota Johnson.

In June 2020, Intimissimi launched the Infinity shelf service, a system which removes the risk of out-of-stock by drawing from the e-commerce window.[
Relations :
Brand name used by : Calzedonia SpA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1996 -] : Intimissimi SpA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Websites
Source :
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ENA's

Magazines

(18 items)

Item number : 48813

Submitted by : Lo55o (12462)
on : 16/05/2022
Refined by : Lo55o (12462)
Last updated on: 16/05/2022