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Endpoint: Godiva



02:54
Videos (3)
created on: 21/10/2021
by: Lo55o (12478)
 
 

Brand properties

General info :
Godiva is the brand name used by Godiva Belgium SRL (previously as company form SPRL, BVBA, NV and SA), a Belgian chocolate maker which is jointly owned by Turkish conglomerate Yildiz Holding and South Korean equity company MBK Partners.

Founded in 1926, it was purchased by the Turkish Yildiz Holding in November 2007; then MBK Partners bought a stake in 2019. Godiva owns and operates more than 600 shops in the United States, Canada, Europe and Asia and is available via over 10,000 speciality retailers.
In January 2021, Godiva announced that it will be closing all 128 of their brick-and-mortar locations across North America by the end of March but it will maintain wholesale operations.

Godiva was founded in 1926 in Brussels, Belgium, by the Draps family, who opened their first shop in the Grand Place in Brussels under its present name in honour of the legend of Lady Godiva. The first shop outside Belgium was opened in Paris on the Rue Saint Honoré in 1958. In 1966, the company's products reached the United States, where they were sold at shopping centres. The following year, Godiva was sold by the Draps Family to the Campbell Soup Company. In 1972, the first Godiva shop in North America was opened on New York City's Fifth Avenue.


By 2007, Godiva had annual sales of approximately $500 million. In August of that year, the Campbell Soup Company announced it was exploring strategic alternatives, including possible divestiture, for its Godiva Chocolatier business; the company said the "premium chocolate business does not fit with Campbell's strategic focus on simple meals". In December 2007, Campbell announced that it entered into an agreement to sell Godiva to Yildiz Holding based in Istanbul, Turkey, which is the owner of Ülker group and the largest consumer goods manufacturer in Turkey. The acquisition was completed in March 2008 for $850 million.

In 2016, Godiva celebrated its 90th anniversary and opened its 100th store in China.
In 2017, the business opened its first store in Australia, inaugurated its Pierre Draps Chocolate Research & Development Centre in Brussels and opened its North America flagship store in Rockefeller Center.
In 2018, Godiva opened its first café in Brussels, the birthplace of the brand.
Relations :
Brand name used by [1967 - 2008] : Campbell Soup Co.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Godiva Belgium SRL
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Godiva Chocolatier, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2008 -] : Yildiz Holding
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Websites
Source :
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Item number : 44220

Submitted by : Lo55o (12478)
on : 21/10/2021
Refined by : Lo55o (12478)
Last updated on: 21/10/2021