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Endpoint: Gianmarco Lorenzi



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created on: 18/10/2022
by: Eva (5519)
 
 

Brand properties

General info :
Gianmarco Lorenzi was a brand name used by Calzaturificio Gianmarco Lorenzi SRL, a shoe designing business related to the Renzi family.
The name is a brand not a person. The Gianmarco Lorenzi label was created and owned by the Renzi “footwear family” in Italy.

The Renzi family had a long history of shoemaking. In the 1950s, Antonio and Italia Renzi started producing children’s leather shoes in the Marche region of Italy, an area known today for its leadership in the shoe business.

In 1975 the three Renzi brothers transitioned the business from children’s shoes to women’s fashion shoes. They called the new brand “Gianmarco Lorenzi” – a combination of their names Gianni, Marco and Lorenzo.

Gianni Renzi was the designer and together the brothers transformed a little family business into a company that was well-known worldwide.

Gianmarco Lorenzi’s luxury credentials were established early during this period: as well as being Italian-designed, the shoes were also 100% hand produced in Italy at this very factory.

By 2010, Gianmarco Lorenzi was a hot label now being sold by luxury footwear retailer Biondini Paris and plans were underway for a US expansion. Platform heels, such as those shown above, were particularly popular for the label at this time.

In 2010, Gianmarco Lorenzi’s sales jumped a whopping 33% to 22 million euros, and the brand that said it stood for “femininity, sensuality, luxury and fashion” seemed firmly established at the high end of the market.

In 2011, a website Gianmarco Lorenzi London popped up (http://gianmarcolorenzilondon.com) as well as the original Gianmarco Lorenzi site (http://www.gianmarcolorenzi.com). The terms and conditions of the London website said that the website and goods were provided by a company registered in England called Ego Fashion Box (now dissolved).

Around this time, a Gianmarco Lorenzi London store opened at 40 South Molton Street, London, W1K 5RW. In 2013, the Gianmarco Lorenzi London site got its own Instagram. The GML London experiment was over nearly as soon as it begun and lasted only until 2014.

In January 2013, the Gianmarco Lorenzi website began announcing that it was under construction.
It wasn’t until April 2014 that the new Gianmarco Lorenzi website launched, highlighting the new Spring / Summer 2014 collection. But the website was weird in a soft pornographic way and this overshadowed the content. by November 2014 the content had been removed from the GML website.

Gianmarco Lorenzi may have saved its best for last. The sensational Gianmarco Lorenzi laser cut sandals from the collection were turning heads on the internet and in person when the label suddenly vanished.

The Gianmarco Lorenzi label closed suddenly and mysteriously in 2015 after nearly 40 years in business.

The last post on the official Facebook page dates from 2015.
Relations :
Founded by [1975] : Gianni Renzi
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Founded by [1975] : Lorenzo Renzi
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Founded by [1975] : Marco Renzi
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1983 - 2015] : Calzaturificio Gianmarco Lorenzi SRL
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Websites
Source :
ENA's

Magazines

(1 items)

Item number : 52191

Submitted by : Eva (5519)
on : 18/10/2022
Refined by : Eva (5519)
Last updated on: 18/10/2022