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Endpoint: Furla



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created on: 17/10/2022
by: Lo55o (12462)
 
 

Brand properties

General info :
Furla is a brand name used by Furla SpA, an Italian luxury brand active in leather goods since 1927. The brand is dedicated to creating luxury-standard accessories which are for a broad audience of consumers, both women and men. The company has expanded beyond its core business of high-quality leather bags adding shoes, small leather goods, eyewear, watches, scarves, fragrances, and jewels to allow everyone to experience its Italian style.

Furla was founded in Bologna in 1927 by Aldo Furlanetto to initially deal with the distribution of products and fashionable ladies' accessories via wholesale. In 1955, the first Furla store was opened in Bologna, nowadays still operating. Starting from the 70s, Aldo Furlanetto was supported by his children Carlo, Paolo, and Giovanna Furlanetto. In the same decade, Furla released the first collection of bags. At the beginning of the 90s, Furla started to open stores and branches around the world: Japan, the USA, Spain, the UK, Germany, Hong Kong, and China.

In 2008, Giovanna Furlanetto established Fondazione Furla in order to support emerging talents. In 2012, Furla opened its first flagship store in Bangkok, creating a new sophisticated store concept. In 2013, Furla started to manage its distribution in Hong Kong, Macau, and China, and as a consequence, it recorded exponential growth in Asia. In 2015, Furla opened Palazzo Furla in the heart of Milan, Italy’s fashion capital.
In 2018, Furla acquired the manufacturing plant Effeuno Srl in Tuscany; in the same year, Furla’s sales more than doubled up to 513 million euros, and the company finalized the acquisition of the retail distribution network in China.

In 2019, the company declared to use only faux fur in its collections. In 2020 Furla unveiled a new store concept in Milan. In the spring of 2021, Furla inaugurated Furla Progetto Italia.
Relations :
Founded by [1927] : Aldo Furlanetto
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Brand name used by : Furla SpA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 52179

Submitted by : Lo55o (12462)
on : 17/10/2022