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Endpoint: Etro



13:57
Videos (10)
created on: 13/10/2022
by: bob (9192)
 
 

Brand properties

General info :
Etro is the brand name of Etro SpA, a family-managed Italian fashion house founded in 1968. It is mainly known for its paisley patterns, which the company started making in 1981.

Etro was founded in 1968 by Gerolamo "Gimmo" Etro as a textile design company. By the time the company was born, Gimmo and his wife, Roberta, an antiques dealer, had amassed a collection of 300 antique shawls, still one of the largest private collections in existence today.
The main stylistic driver for Etro over its first decades was the paisley pattern, and variations on this theme. The company's headquarters is located in Milan on Via Spartaco, and was refurbished in 1977. The headquarters includes textile art archived in their in-house library. Future textiles head Jacopo Etro later commented on this period, stating that he had started to visit the archive when he was a child, spending many hours copying the fabric designs and experimenting with his own creative style. After a trip to India made by Etro executives, the furnishing textiles line made its debut in 1981. The "swirling" paisley design found on this trip is now "synonymous" with the label according to Elle Magazine.

The company began producing leather goods in 1984, crafted from Paisley Jacquard fabrics. Etro then began its home collection in 1985. The Fragrances collection was launched in 1989, making its debut in the Milanese Fragrances flagship boutique, located on Via Verri. More recent additions of the line include Rajasthan and Jacquard.
Etro's first fashion show at Milan Fashion Week was held in 1996.
The company began sales by direct-mail through inserts in The New York Times starting in 1999, and it began selling its clothing online in addition to in retail stores in 2013. In 2014, a monograph on the company's history entitled Etro was published by Rizzoli publishing house.

By 2018, Etro reported $372 million in annual revenue.
By 2021, the company operated 140 flagships in 58 countries with boutiques in cities such as Milan, London, Paris, New York, Beijing and Tokyo. That year, it also took control of its South Korean business by opening a subsidiary in Seoul.

In 2021, L Catterton agreed to buy a 60% stake in Etro, in a deal valuing the company at about 500 million euros ($590 million)
Relations :
Founded by [1968] : Gerolamo Etro
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Etro SpA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Websites
Source :
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ENA's

Magazines

(10 items)

Item number : 52120

Submitted by : bob (9192)
on : 13/10/2022
Refined by : bob (9192)
Last updated on: 13/10/2022