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Endpoint: D'Orsay



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created on: 22/05/2023
by: bob (9191)
 
 

Brand properties

General info :
D'Orsay is a French brand name used by a perfume business originally founded by Alfred D'Orsay in the 1800s.
Alfred D'Orsay was born in 1801, the son of a Napoleonic patron and general, and grew up in France.
He later became the director of the Beaux-Arts in Paris.

At the beginning of the 20th century, the House of D'ORSAY surrounded itself with the artistic and artisanal talents of its time. Jean Cocteau, Marie Laurencin and Georges Lepape designed its campaigns; Baccarat, Daum and Lalique conceived the bottles.

The House published nearly fifty perfumes and its creations were distributed worldwide, with some fragrances selling 5 million copies a year in its boutiques designed by Louis Süe and Andre Mare: 24 boulevard des Italiens and 17 rue de la Paix in Paris, Fifth Avenue in New York.
Between 1902 and 1908, a group of French and foreign investors—the Russian Léon Fink, the Germans Siegfried and Sally Berg, the Franco-Dutch M. Van Dyck—grouped under the name of a limited partnership "Van Dyck, Berg & Fink" took over D'Orsay perfumes from the brand's heirs, with a few associates, including fashion designer Jacques Doucet . The first creation to meet with real success was “Etiquette Bleue”, a perfume supposed to reproduce the floral bouquet invented by the Comte d'Orsay for Marguerite in 1830, in a bottle designed by Frederico Restrepo. The juice comes out of laboratories located in Neuilly-sur-Seine. “Chevalier d'Orsay” became the brand's tutelary figure, at the same time as the name of a perfume launched in 1911. A first boutique then opened its doors in Paris, on boulevard des Italiens .

In 1915, the company with majority foreign capital was sequestered due to the war and then sold to the "Compagnie Française des parfums D'Orsay". In 1916 , D'Orsay was bought by Jeanne-Louise Guérin (“Madame Guérin”) associated with Théophile Bader, co-founder of Galeries Lafayette and the future Chanel Perfumes. Madame Guérin is the companion of a famous industrialist, named Gaston Monteux.

After the First World War , the company experienced a new boom. A prestigious boutique opened in 1923 at 17 rue de la Paix , decorated by Louis Süe and André Mare , then another on Fifth Avenue in New York (closed in 1929). A new factory is inaugurated in Puteaux , at the Château des Bouvets, which will have up to 500 employees and from which will come out a hundred fragrances.

Glass designers such as Baccarat , Daum or René Lalique invented bottles for the house, as early as 1908.

From 1926 to 1933, Henri Robert pursued his career as a perfumer-chemist at D'Orsay.

In 1925, D'Orsay perfumes obtained a distinction during the International Exhibition of Modern Decorative and Industrial Arts . More than five million bottles are sold in 191.

In 1936, Jacques Guérin , the son of Madame Guérin, took over the management after having been associated with the company and having received solid training as a chemist. He retained the management of the house until 1982. Under his tutelage, renowned artists such as Marie Laurencin and Jean Cocteau designed labels.
The ranges are enriched: shampoos, creams, make-up, toothpaste...
Le Dandy (1923), Intoxication (1942), Aroma and Aroma 3 (1943), Le Nomade (1974) are the main creations during this period.

Aged 80, Jacques Guérin left the management in 1982. The house declined, but tried to return to the market in the 1990s with the arrival of Claude Broll from the Marignan Group and Alain Lagier as director.

In 2007, the brand was bought by Marie Huet who revisited the historic creations of the house and designed new fragrances.

At the end of 2015, the Aera Nova group, led by Amélie Huynh, acquired the brand.
Amélie Huynh went to a Parisian business school with a specialization in the luxury industry, and was growing up surrounded by little vials of perfume since her father had a "small" perfume brand at the time which he later sold.
Convinced that great stories are made to last, she decided to give it almost 200 years later a new lease on life and founded D'Orsay International SAS offering perfumes, home fragrances and care products. The brand D’Orsay was relaunched in 2019 with a first boutique at 44 rue du Bac in Paris’ Saint Germain district; before a second was added at 2 rue de Francs-Bourgeois across the Seine in the Marais. Since then D’Orsay has also opened in shopping mecca Aoyama in Tokyo.
Relations :
Founded by : Alfred D'Orsay
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2015 -] : D'Orsay International SAS
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 56773

Submitted by : bob (9191)
on : 22/05/2023
Refined by : bob (9191)
Last updated on: 22/05/2023