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Endpoint: Cerruti



13:17
Videos (9)
created on: 6/12/2021
by: Lo55o (12474)
 
 

Brand properties

General info :
Cerruti is a brand of the fashion house Cerruti 1881 SASU, founded in 1967 in Paris by the Italian stylist and fashion producer Nino Cerruti.

The Cerruti house designs, manufactures, distributes, and retails luxury ready-to-wear, jeans, fragrances, sportswear, leather goods, watches, and accessories. It offers three lines, each for men and women: Cerruti (top line), Cerruti 1881 (diffusion line) and 18CRR81 (sportswear). Other highly specialized sub-labels including Cerruti Jeans, Cerruti Parfums.

Cerruti 1881 was named "1881" because Nino's grandfather founded the family wool mill, Fratelli Cerruti Wool Mill, in Italy in 1881.


In 1967 the Cerruti label was launched with the opening of the flagship store, at 3 Place de la Madeleine in Paris, France, in order to be closer to the international fashion capital. The place is also the headquarters of the firm.

In August 2006, the company became property of the American firm MatlinPatterson Global Advisors.

In December 2010, the company was acquired by Chinese clothing retailer Trinity Limited.

In 1881, the grandfather of Nino Cerruti founded the textile mill Lanificio Fratelli Cerruti. Located in Biella (Piemonte, Italy) the water in the region is put to use to wash and treat the wool, which is imported principally from Australia and South Africa, so as to develop flannel, tweeds, cashmere, and butter muslin. Nino Cerruti took over the family business after his father's death in 1950. Cerruti fabrics are still produced in the same workshops.

The Cerruti label was launched in 1967 with a menswear collection. In 1976, the line 'Cerruti Woman' was created. Before creating his own brand in 1974, Giorgio Armani had worked in Paris under Cerruti.

In 1978, the house launched its first fragrance with Nino Cerruti pour Homme, followed by numerous other fragrances for both men and women such as Fair Play in 1985, Cerruti 1881 pour Homme in 1990, Cerruti Image in 1998 and l'Essence de Cerruti in 2008.

In the 1980s, Cerruti began producing clothes for films.

In 1994, Cerruti was the official designer of the famous Scuderia Ferrari.

In October 2000, Nino Cerruti sold his brand to Italian investors and get back to the family business of his grandfather, Lanificio Fratelli Cerruti, dal 1881. His departure came after the full takeover of the company by Fin.part.
Relations :
Founded by [1967] : Nino Cerruti
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Brand name used by [1967 -] : Cerruti 1881 SASU
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Brand name used by [2006 - 2010] : MatlinPatterson Global Advisors LLC
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Brand name used by [2010 -] : Trinity Ltd.
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Item number : 45181

Submitted by : Lo55o (12474)
on : 06/12/2021
Refined by : Lo55o (12474)
Last updated on: 06/12/2021