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Endpoint: Cadolle



01:25
Videos (9)
created on: 10/05/2023
by: bob (9191)
 
 

Brand properties

General info :
Cadolle is a brand name launched by Herminie Cadolle (1845–1926), the French inventor of the modern bra and founder of the Cadolle Lingerie House in 1887.

Herminie Cadolle was born, raised, and lived much of her early life in France. She was a close friend of the insurrectionist Louise Michel, who participated in the Paris Commune of 1871. Fearing state repression after the murderous defeat of the Commune uprising, Cadolle and her family fled for safety to Buenos Aires, Argentina. In 1887, Cadolle opened a shop selling made-to-measure underwear.
In 1889, Cadolle returned to Paris where she opened a similar lingerie workshop. There, she invented a two-piece undergarment. The lower part was a hybrid-corset for the waist and the upper supported the breasts by means of shoulder straps. A patent for the invention was filed in 1889.
Cadolle exhibited her invention at the Great Exposition of 1900 and by 1905 the upper half was being sold separately as modern-day bras.

Corsets had been briefly unpopular during the French Revolution of 1789, when they were associated with the aristocracy, but soon they returned to prominence as the political mood settled again. From the middle of the 19th century, gradually, the corset came under more and more criticism. Advocates for women’s rights, like Cadolle, and physicians highlighted its role in causing physical discomfort and health complications. Additionally, Cadolle continued to work into the 1920s. Her efforts were spurred by the First World War, which saw women enter the factories when male workers left for war. Comfort rather than beauty was crucial, so the corset was out and the bra was in.

In 1921 Marguerite Cadolle is a very close friend of a famous tennis player of the time: Suzanne Lenglen. Together they sign several advertising campaigns for Cadolle’s fragrance line.

Several awards will crown the Maison Cadolle and its numerous creations during the post-war period. In 1949, two years after Mr. Christian Dior, Alice Cadolle obtains the fashion world’s most famous award : the Neiman Marcus trophy, in the United States.

In 1989 at a trade fair in Paris, Poupie Cadolle launches a new type of corset. The use of modern materials, combined with a new definition of the feminine silhouette, transforms old corsets, perceived as an element of constraint, into very comfortable pieces.

Cadolle became a fitter of bras to queens, princesses, dancers, and actresses. Mata Hari was among her customers. She was also the first to use cloth incorporating rubber (elastic) thread. Cadolle’s business is still running today.
Relations :
Founded by [1887] : Herminie Cadolle
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Cadolle Diffusion SARL
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 56535

Submitted by : bob (9191)
on : 10/05/2023
Refined by : bob (9191)
Last updated on: 10/05/2023