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Endpoint: Byblos



11:20
Videos (18)
created on: 6/12/2021
by: bob (9143)
 
 

Brand properties

General info :
Byblos, stylized as byblos (in lower case) is an Italian fashion brand founded in 1973 in the upper price segment, for which Gianni Versace once worked as a designer.

Byblos was founded in 1973 as part of the Italian clothing company Genny SpA , which Arnoldo Girombelli and his wife Donatella founded in 1961 in Ancona.
Byblos was first performed under the direction of Arnoldos brother, Sergio Girombelli, and from 1992 by Donatella Girombelli.
From 1983 the byblos label was an independent brand in the Genny Group. The name byblos goes back to the luxury hotel of the same name in St. Tropez , which in turn owes its name to the Lebanese city of Byblos.

In addition to the youthful, carefree, elegant, sporty and colorful collections, the trademark of byblos was the fact that the respective designer of the label always remained in the background and the byblos brand was always in the foreground. In line with the philosophy for the main label Genny - where the later Dolce & Gabbana designers Domenico Dolce and Stefano Gabbana worked - byblos also always employed young, aspiring designers. The still rather unknown Gianni Versace worked for the house from 1977 to 1979. Versace had previously worked as a designer for Genny (from 1974) and then (until 1994) he was a consultant for the label.

In 2021, after a two-year hiatus marked by legal disputes, the brand is making a comeback as a Gen Z- and Millennial-friendly label, with a genderless approach.
From 2019 to 2021 the company has gone through a rebooting phase following the 2019 restructuring plan filed with the Court of Milan in the wake of alleged mismanagement that caused Byblos Srl’s sole director Facchini to sue three of the company’s former managers for “setting up a very impervious scheme” involving the finance, management and production departments to divert financial resources, he said. The company has allegedly lost 19 million euros as a result of the aforementioned mismanagement.

As part of the new course, Facchini set up a new company called Supernova Srl to operate the Byblos brand.

Facchini established Byblos Srl in April 2018 after exiting his family-owned company, Swinger International, which had bought the Byblos brand from Prada Group in 2002.

Relations :
Brand name used by [2018 - 2021] : Byblos SRL
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1973 - 2001] : Genny SpA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2001 - 2002] : Prada SpA
This endpoint is approved in the database from previous submissions.
Brand name used by [2021 -] : Supernova SRL
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2002 - 2018] : Swinger International SpA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Websites
Source :
ENA's

Company

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Magazines

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Item number : 45187

Submitted by : bob (9143)
on : 06/12/2021
Refined by : bob (9143)
Last updated on: 06/12/2021