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Endpoint: Bourjois



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Videos (7)
created on: 19/09/2023
by: Lo55o (12475)
 
 

Brand properties

General info :
Bourjois is the band name of a French cosmetics company owned by the American group Coty, Inc. since 2015.
The business was founded in 1863 in Paris, France.
Bourjois creates make-up, fragrance and skincare products, which are sold in approximately 26,000 points of sales in more than 80 countries worldwide, as of 2015.

In 1862 actor Joseph-Albert Ponsin created a skin product that would whiten the skin of artists, actors and actresses from theater and boulevard companies, to replace the greasy stage makeup in use by theatre artists and in 1863 Ponsin launched his makeup company.
In 1868 Alexandre-Napoleon Bourjois, a partner in the company, was entrusted with Ponsin's entire activity.

In 1917 Pierre Wertheimer and his brother Paul took over the directorship of the company. The Wertheimer family, later also holders of the Chanel group, would own Bourjois for nearly 100 years.
The first perfume of Bourjois, Mon Parfum, was designed in 1924 by Ernest Beaux, the perfumer most famous for creating Chanel No. 5.

In 1928 Bourjois created its most famous perfume, Soir de Paris. The blue bottled perfume was a great success in the United States, where it was called Evening in Paris. It was one of the most popular fragrances during World War II is highly valued by collectors nowadays.

In April 2015, the American group Coty Inc. bought Bourjois from the brothers Wertheimer for approximately 239 million American dollars.

The beauty brand Bourjois returned to the UK market in 2022 after parent company Coty pulled it in 2019 as it streamlined its brands. It is being relaunched in an exclusive partnership with beauty retailer Superdrug, with products such as Little Round Pot Blusher and Healthy Mix Foundation now available on the website.
Relations :
Brand name used by [- 2015] : Chanel Ltd.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Coty France SA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2015 -] : Coty, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 59303

Submitted by : Lo55o (12475)
on : 19/09/2023
Refined by : bob (9191)
Last updated on: 22/04/2024