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Endpoint: Bogner



00:43
Videos (8)
created on: 16/10/2023
by: Lo55o (12519)
 
 

Brand properties

General info :
Bogner is the brand name of a ski apparel company founded by Wilhelm Bogner Sr. and Maria Lux.

Wilhelm Bogner Sr. (7 February 1909 – 27 July 1977) was a German Nordic combined skier who competed in the 1930s. In 1937 he married Maria Lux, an athletic woman who joined his company to design sports apparel in 1932. Together, they had three children, Rosemarie, Michael, and Wilhelm (Willy Jr.) They established a clothing line led to outfitting the German national ski team at the 1936 Winter Olympics.

Following his stay as a POW during World War II, Bogner Sr. returned to their business in 1947. His wife's development of stretch pants in the early 1950s led to their adoption by such celebrities as Marilyn Monroe, Jayne Mansfield, and Ingrid Bergman and contributed to the prosperity of the firm.

His son, Willy Bogner Jr. (born 1942), was a successful alpine skier in the late 1950s and 1960s who competed for Germany at the 1960 Winter Olympics in Squaw Valley and the 1964 Winter Olympics in Innsbruck. Bogner Jr. would later go into filmmaking in 1967, then follow into Bogner Sr.'s footsteps and start his own ski collection in 1971.

Bogner Sr. died in 1977. Bogner Jr. took over the line and oversaw further growth and marketing success until 2014 when its costumes for the German Winter Olympics team drew unfavorable review and the company was seeking a buyer.

In 2018, the company reported sales of 159 million euros and earned around 300,000 euros before taxes.
Relations :
Founded by [1932] : Maria Lux
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Founded by [1932] : Wilhelm Bogner Sr.
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Brand name used by : Bogner Commerce GmbH
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Brand name used by : Willy Bogner GmbH & Co. KGaA
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Websites
Source :
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Item number : 59737

Submitted by : Lo55o (12519)
on : 16/10/2023