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Endpoint: Aveda



07:19
Videos (6)
created on: 11/06/2021
by: Lo55o (12519)
 
 

Brand properties

General info :
Aveda is a brand name of Aveda Corporation, an American cosmetics company founded by Horst Rechelbacher, now owned by Estée Lauder Companies, headquartered in the Minneapolis suburb of Blaine, Minnesota. Aveda manufactures skin and body care, cosmetics, perfume (internally called "pure-fume"), hair color, and hair care products, and trains students in cosmetology, massage, and esthiology at the Aveda Institutes in Minneapolis, New York City, Des Moines, Washington, D.C., Maryland, Vancouver, Calgary, Orlando, Denver, Toronto, and many other cities.

Aveda was founded by Horst Rechelbacher in 1978. In 1970, Horst, on a trip to India, was introduced to the science of Ayurveda (the Hindu traditional holistic system of medicine and surgery from India), and suddenly his vision for his company was born. Horst formulated the first product, a clove shampoo, in his kitchen sink with help from Ayurvedic doctors - Vinod and Kusum Upadhyay.Today Aveda is part of The Estée Lauder Companies, Inc., based in New York.
Rechelbacher sold Aveda to Estée Lauder Companies, Inc., in 1997 for $300 million, although Aveda continues to be run as a semi-autonomous entity. Upon selling the product to The Estee Lauder Companies, Inc., Horst also sold off the chain of salons to his successor, David Wagner. The salons formally known as Horst and Friends was renamed Juut Salonspa.
In 2004, Aveda was awarded the prestigious Corporate Achievement Award at the Smithsonian Cooper-Hewitt National Design Museum. Aveda was one of the first beauty companies to endorse a set of principles designed to encourage greater environmental responsibility in business, known as The Ceres Principles (originally named The Valdez Principles). According to the company's website, "Aveda" is Sanskrit for "all knowledge".
Relations :
Founded by : Horst Rechelbacher
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [since 1997] : The Estée Lauder Companies, Inc.
This endpoint is approved in the database from previous submissions.
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Item number : 40280

Submitted by : Lo55o (12519)
on : 11/06/2021