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Endpoint: Agent Provocateur



01:04
Videos (9)
created on: 13/02/2023
by: Lo55o (12504)
 
 

Brand properties

General info :
Agent Provocateur is the brand name used by Agent Provocateur Ltd., a British lingerie retailer. The company has stores in 13 countries.

In 1994, Agent Provocateur was founded by Joseph Corré, the son of Vivienne Westwood, and his then-wife Serena Rees. The first store opened in Soho on Broadwick Street.

The company sells colourful and fashionable lingerie. Joseph Corré is the designer for the brand.

In 2007, after the divorce of Corré and Rees, 3i, a private equity firm that invests in mid-size companies, purchased 80% of the company for £60 million.

Between November 2007 and March 2009 the company opened 13 shops, expanding to the US, Russia, Dubai and Hong Kong By March 2008, Agent Provocateur's profits dropped 18% to £2.2 million due to the cost of expansion.

Garry Hogarth stepped down as CEO in February 2016.

In March 2017, the business entered administration. As part of a "pre-pack" deal, it was purchased by Four Holdings, a company one-third owned by British businessman Mike Ashley who reportedly paid around "£25m after seeing off competition from private equity firm Lion Capital."
Relations :
Founded by [1994] : Joseph Corré
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Founded by [1994] : Serena Rees
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Agent Provocateur Ltd.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Websites
Source :
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Magazines

(2 items)

Item number : 54922

Submitted by : Lo55o (12504)
on : 13/02/2023
Refined by : Lo55o (12504)
Last updated on: 13/02/2023