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Endpoint: Absolut Vodka



06:34
Videos (6)
created on: 11/01/2024
by: bob (9218)
 
 

Brand properties

General info :
Absolut Vodka is a brand of vodka used by The Absolut Company AB, produced near Åhus, in southern Sweden. The The Absolut Company AB is a part of the French group Pernod Ricard SA.
Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state.
Absolut is one of the largest brands of spirits in the world (after Smirnoff, Bacardi) and is sold in 126 countries.

Absolut was established in 1879 by Lars Olsson Smith. Smith challenged the city of Stockholm's liquor marketing monopoly with his vodka. It was sold outside the city border at a lower price than the monopoly's product. Smith offered free boat rides to the distillery and "Rent Brännvin" was highly successful.

In 1917, the Swedish government monopolized the country's alcohol industry. Vodka was then sold nationwide under the name "Absolut Rent Brännvin". In 1979, the old name Absolut was picked up when the upper-price range Absolut Vodka was introduced. Renat is the name of another vodka product sold by Pernod Ricard Sweden AB.

Absolut Vodka was introduced to the global market in 1979. Today, Absolut sells over 100 million litres of vodka annually (2018). The vodka is made from winter wheat and is produced now only in Åhus.
Relations :
Founded by [1879] : Lars Olsson Smith
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Brand name used by [2008 -] : Pernod Ricard SA
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Brand name used by : The Absolut Company AB
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Previously known as : Absolut Rent Brännvin
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Source :
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Item number : 61279

Submitted by : bob (9218)
on : 11/01/2024