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Endpoint: Wayne Maser



00:47
Videos (3)
created on: 15/04/2021
by: bob (9218)
 
 

Person properties

General info :
Wayne Maser (born in Pennsylvania, USA, in 1946) is a photographer. He first made his name as one of the greats in fashion during the eighties.

He was brought up middle-class in Philadelphia, and when he was college age, his father suggested he go to dental school to avoid the Vietnam War-era draft for three years. He was briefly kicked out “for having a bad attitude,” he says, and talked his way back but never practiced. He briefly studied anthropology, using a camera for the first time photographing greeting behavior for a class, and then enrolled in the Philadelphia College of Art, where he studied under Ray Metzker, a local art photographer.

Maser moved to New York in the late Seventies and, went to work as the house photographer at Ze Records, an influential independent label that bridged the gap between disco and post-punk music, shooting press photos and album jackets.

He later shot multi-page ads for Guess?.

Maser agreed to shoot what became a first campaign for both Guess?

He lived with a model, Lara Harris, between 1987 and 1993. He later married a stylist.

Maser was soon working for Vogue all the time but he wasn’t a good relationship manager. After Anna Wintour took over American Vogue, “it just didn’t seem like fun anymore and I started working with [Vogue Italia art director] Fabien Baron
When Baron left that year to return to New York, his plan was to open an independent design studio with Gambaccini, but within days, he was offered the top art job at Interview, once Andy Warhol’s magazine. Baron’s tenure there was short, but he gave Maser portrait assignments that the photographer found much more to his liking.

He decided to move to California and briefly switched his allegiance to Mademoiselle when a new editor took over, but she was fired in 1993 after just a year on the job and by then, Maser was fed up and wanted out.
Wayne’s quest for consistent change led him westward, and he decamped to Los Angeles to snap celebrity portraits and begin a first foray into video.

He returned to fashion a few years later, after Baron took over another magazine—but Maser was no longer committed, and again, didn’t stick around.

Nowadays, Maser still shoots fashion—and is married to Baron’s ex-wife Gambaccini – but says he is happier making portraits for the Italian edition of Vanity Fair, and downplays his contribution to fashion photography.

What’s indisputable is that in just one year, 1986, Maser’s advertising photos almost tripled the wholesale volume of Guess to $220 million. In 1987, sales reached $350 million. Maser began sharing the Guess campaigns with Ellen von Unwerth in 1988; over the next few years, she’d shoot Claudia Schiffer, Eva Herzigova, and Carré Otis for the label. But Maser was back in 1993, shooting Drew Barrymore.

Today, the artist is back in New York, seeking the new and the unfamiliar within the technology of the times. The speed of Snapchat and of digital media suit Wayne’s hunger for change.
Relations :
Married to : Sciascia Gambaccini
This endpoint is approved in the database from previous submissions.
Partner (not married) [1987 - 1993] : Lara Harris
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Source :
ENA's

Magazines

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Person

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Item number : 39263

Submitted by : bob (9218)
on : 15/04/2021
Refined by : bob (9218)
Last updated on: 15/04/2021