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Endpoint: American Spirit (Cigarettes)



06:37
Videos (2)
created on: 4/03/2026
by: bob (10618)
 
 

Brand properties

General info :
Natural American Spirit, often referred to simply as American Spirit, is an American brand of cigarettes and other tobacco products.
It is manufactured by the Santa Fe Natural Tobacco Company, a subsidiary of Reynolds American, Inc. which itself is owned by British American Tobacco PLC. Outside of the United States it is marketed by Japan Tobacco, Inc..

The company was founded in 1982 by Bill Drake, author of The Cultivator's Handbook of Natural Tobacco; Robert Marion, an acupuncture student at the Kototama Institute in Santa Fe; and Chris Webster, a Santa Fe entrepreneur and realtor.
Startup investments came from Edward Wikes, a Santa Fe plumber/contractor who took out a loan to support the venture; Robert Wolf, an oil rig roughneck; and Philip Naumburg, an heir to the Elkan Naumburg fortune.
In January 2002, the company was acquired by Reynolds American and is now a wholly owned independent subsidiary of Reynolds American, which is in turn owned by British American Tobacco. Japan Tobacco announced in September 2015 that it acquired the right to sell Natural American Spirit products in markets outside the United States.

Natural American Spirit offers various types of select filter cigarettes which are color-coded to denote the nicotine and tar contents, which are altered by using different filters and cigarette paper. American Spirit also has a Perique Blend Filter cigarette, which contains 10% Perique tobacco, and an Organic Filter cigarette, which contains organic tobacco.

Natural American Spirit also offers several "Roll Your Own" tobaccos in tins and pouches.

In the UK, American Spirit rolling tobacco comes in Blue (regular) or Yellow (light).
Relations :
Brand name used by : British American Tobacco PLC
This endpoint is pending, not fully approved yet.
Brand name used by : Japan Tobacco, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Reynolds American, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Santa Fe Natural Tobacco Co.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Source :
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Item number : 72162

Submitted by : bob (10618)
on : 04/03/2026