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Endpoint: A.P.C. (Fashion Brand)



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created on: 2/04/2024
by: bob (9216)
 
 

Brand properties

General info :
A.P.C. is the brand name used by Atelier De Production Et De Création SAS, a French ready-to-wear business founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou in Paris.

In 1987, Jean Touitou created a clothing line which would later become the A.P.C. brand. The clothes from this first menswear collection wear labels that only mention “HIVER 1987”. It was only in 1989 that the labels referring to the seasons are replaced with A.P.C. labels, confirming the creation of the brand.

The brand opened several international stores including Tokyo Daikanyama in 1991 and New York Mercer Street in 1993.

The first pieces of the A.P.C. collections were characterized by minimalist designs, clean lines, and simple patterns. The collection would later include raw Japanese denim. Touitou's co-designer, Louis Wong, has a small line of high-end jackets, Louis W., under the A.P.C. umbrella.

In 2011, designer Jessica Ogden launched the first collection of A.P.C. quilts, elaborated with fabric remnants as well. When Vanessa Seward joined A.P.C. in 2012, she was given first a capsule collection, and then eventually her own women’s wear line. In 2018, the brand’s first sneaker line was launched.

A.P.C. is also starting to organize parades and since 2018 they have been included in the official calendar of the Fédération française de la couture.

In 2023, A.P.C. agreed to sell a majority stake for an undisclosed sum to investment firm L Catterton, forming a strategic partnership to grow the brand internationally.
Relations :
Founded by [1989] : Jean Touitou
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 62911

Submitted by : bob (9216)
on : 02/04/2024
Refined by : bob (9216)
Last updated on: 02/04/2024