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Endpoint: L.E.G.O.



created on: 20/12/2019
by: Lo55o (12474)
 
 

Brand properties

General info :
L.E.G.O. is the publishing name of L.E.G.O. S.p.A., a printing and binding company founded in 1900 by Pietro Olivotto with his wife Vittoria in Vicenza, Italy.
It stands for Legatoria Editoriale Giovanni Olivotto.
Piero’s son, Giovanni and his wife Maria took over the business and began to develop it into a larger operation. He brought mechanisation to the process of book binding and transformed the business into a full scale plant employing some 150 people.
In 1940 Giovanni’s son, Piero, combined his University studies with working for the company and helped in rebuilding the war damaged factory.
By the 1950’s it became apparent that a new site was needed, and on December 15, 1956 construction began for a brand new plant in Vicenza. It was completed in 1958 and remains the headquarters to this day.
Piero’s son, Giulio Olivotto, now Chairman, joined the company in 1970 to learn the family trade.
Piero increased sales and invested in most advanced binding technology available on the market.
In 1973 the company broke the threshold of 1000 employees and became one of the most important binders in Europe.
During the mid 70’s and early 80’, like most Italian businesses, the company suffered from a sustained period of industrial unrest and came close to shutting its gates. After ten years of strong union activism the workforce numbered less than 300, but the company was still trading and it never stopped investing or technological innovation.
In December 1975 L.E.G.O. opened up a small office in Chester to develop the UK market. After several years of hard work the volumes began to grow with the UK contributing significantly to the companies turnover.
Towards the end of the 80’s the UK business was one of the most important for L.E.G.O. , second only to the domestic Italian market with exports accounting for some 80% of the total turnover.
The 90s saw a period of acquisitions with the first being the purchase of the colour printer Eurografica to service the expanding colour printing market. The entrepreneurial flair continued with the acquisition of two ailing print companies ((Litovelox e Lit) which were combined to form LegoPrint.
The family tradition continued with Rosa, now Managing Director, joining the company in 1997 with Giovanni following in 2001.
In 1999 Stampa Digitale was born and was based at the LegoPrint site. This division was set up to produce low run mono paperback books using ink-jet technology.

n 2003 the business acquired a new division in the form of Kina Italia – a long established company (founded in 1984 as Marzari and re-named Kina Italia SPA in 1994) which operated in the tourist sector producing postcards, calendars and guide books. As a result of this acquisition L.E.G.O. increased turnover by taking a share of a new market.
In 2006 Eurografica bought Mondadori’s Printing plant in Martellago which specialized in printing Art books. In the same period, and to continue to diversify, Olivotto Holding’s acquired the Calderini printing plant, and renamed it “Officine Grafiche Calderini”.

In 2008 the group companies merged to form L.E.G.O. S.p.A – operating as a group brought financial efficiencies and production benefits.
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Item number : 29162

Submitted by : Lo55o (12474)
on : 20/12/2019