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Endpoint: Old Spice (Grooming Products)



08:31
Videos (5)
created on: 16/04/2026
by: bob (10731)
 
 

Brand properties

General info :
Old Spice is an American brand offering male grooming products including aftershaves, deodorants and antiperspirants, shampoos, body washes, shaving cream, and soaps.
It is manufactured by The Procter & Gamble Company.
Old Spice was launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, Shulton, Inc., in 1937. It was first targeted to women, with the men's product being released before Christmas at the end of 1937.

In the 1970s, Old Spice shifted from being a shaving brand to a fragrance brand by introducing signature scents like Old Spice Burley.

In June 1990, Procter & Gamble purchased the Old Spice fragrances, skincare and antiperspirant & deodorant brands from the Shulton Company. The sailing ship was replaced by a sailboat. The glass bottles of eau de toilette and after shave had a plastic button as a cap. Its color was changed from light gray to white in 1992.

Throughout the 2000s, Procter & Gamble introduced many forms of deodorant, body washes, and body sprays in several scents under the Old Spice name.
Relations :
Brand name used by [1937 - 1990] : Shulton, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1990 -] : The Procter & Gamble Company
This endpoint is approved in the database from previous submissions.
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(5 items)

Item number : 72521

Submitted by : bob (10731)
on : 16/04/2026
Refined by : bob (10731)
Last updated on: 16/04/2026