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Endpoint: Taschen

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created on: 17/10/2018
by: bob (8669)

Brand properties

General info :
Taschen is the imprint name of Taschen GmbH, an art book publisher founded in 1980 by Benedikt Taschen in Cologne, Germany.
As of January 2017, Taschen is co-managed by Benedikt and his eldest daughter, Marlene Taschen.

The company began as Taschen Comics, publishing Benedikt’s comic collection. Taschen has been a pioneer in making lesser-seen art available to mainstream bookstores, including some fetishistic imagery, queer art, historical erotica, pornography and adult magazines (including multiple books with Playboy magazine). The firm has brought potentially controversial art into broader public view, publishing it alongside its more mainstream books of comics reprints, art photography, painting, design, fashion, advertising history, film, and architecture.

Taschen publications are available in a variety of sizes, from oversized tomes to small pocket-sized books. The company has also produced calendars, address books, and postcards sets.

In 1985, Taschen introduced the Basic Art series with an inaugural title on Salvador Dalí. The series today comprises over 100 titles available in up to thirty languages, each about a separate artist, from classical to contemporary. Further series followed, alongside an expansion into new themes like architecture, design, film, and lifestyle. As an example, the firm also publishes a “Basic Architecture” series in the same style as “Basic Art” that covers some of the most prominent architects in history.

n 1999, Taschen expanded to the luxury market with the Helmut Newton SUMO.

Signed and limited to 10,000 copies, the folio-sized publication quickly sold out and later became the most expensive book published in the 20th century, with SUMO copy number 1selling at auction for $304,000.

This book paved the way for Taschen’s GOAT – Greatest Of All Time, an homage to Muhammad Ali, which Der Spiegel called “the biggest, heaviest, most radiant thing ever printed in the history of civilization.”

Further Collector’s Editions followed, including titles with Nobuyoshi Araki, Peter Beard, David LaChapelle, Sebastião Salgado, Annie Leibovitz and the Rolling Stones, often reaching ten times their original price within a few years.
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Item number : 23729

Submitted by : bob (8669)
on : 17/10/2018