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Endpoint: Revlon, Inc.



07:45
Videos (4)
created on: 13/07/2021
by: Lo55o (12519)
 
 

Company properties

General info :
Revlon, Inc. is an American multinational cosmetics, skin care, fragrance, and personal care company. Revlon is a headquartered in New York City, Revlon was established in New York City on March 1, 1932, and is listed on the New York Stock Exchange. Revlon is sold in 150 countries and has many global locations including Mexico City, London, Paris, Hong Kong, Sydney, Singapore, and Tokyo.

Revlon was founded in New York City on March 1, 1932 in the midst of the Great Depression, by Jewish American brothers Charles Revson and Joseph Revson along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name. They started with a single product, a new type of nail enamel — the three founders pooled their resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon developed a variety of new shades of nail enamel. In 1937, Revlon started selling the polishes in department stores and pharmacies. In six years, the company became a multimillion-dollar organization. By 1940, Revlon offered an entire manicure line, and added lipstick to the collection. During World War II, Revlon created makeup and related products for the United States Army, which was honored in 1944 with the Army-Navy "E" Award for Excellence.

By the end of World War II, Revlon was the number two cosmetics producer in the United States. Expanding its capabilities, the company bought Graef & Schmidt, a cutlery manufacturer seized by the government in 1943 because of German business ties. This acquisition made it possible for Revlon to produce its own manicure and pedicure instruments, instead of buying them from outside supply sources.

On November 5, 1985, at a price of $58 per share, totaling $2.7 billion, Revlon was sold to Pantry Pride (later renamed to Revlon Group, Inc.), a subsidiary of Ronald Perelman's MacAndrews & Forbes.
Relations :
Uses the brand name : Elizabeth Arden (Brand)
This endpoint is approved in the database from previous submissions.
Parent company of [2016 -] : Elizabeth Arden, Inc.
This endpoint is approved in the database from previous submissions.
Uses the brand name [1987 - 2006] : Monteil
This endpoint is approved in the database from previous submissions.
Uses the brand name : Revlon
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Brand

(3 items)

Company

(1 items)

Item number : 41160

Submitted by : Lo55o (12519)
on : 13/07/2021
Refined by : Lo55o (12519)
Last updated on: 13/07/2021